Profile: Senior Sales Manager - Paint Industry

Location: Chennai, Tamil Nadu

Department: Sales & Business Development

Reporting To: Regional Sales Head / Zonal Sales Manager

CTC Budget: ₹20 LPA – ₹25 LPA

Experience Required: 8–14 years (Paint / Coatings)

About the Role

We are looking for an experienced Sales Manager to lead sales operations for the Chennai/Tamil Nadu market in the paints and coatings business. The role requires strong dealer/distributor network management, channel expansion, and P&L; ownership for the region, along with the ability to drive both retail and institutional/project sales.

Key Responsibilities

- Own and deliver the annual sales target (volume & value) for Chennai and surrounding territories.
- Manage and expand the dealer/distributor/retailer network across urban and semi-urban markets.
- Drive primary and secondary sales through effective channel partner management and scheme execution.
- Lead, mentor, and manage a team of Area Sales Executives/Officers and Sales Representatives.
- Develop and execute go-to-market strategy for current product launches (interior/exterior emulsions, industrial coatings, wood finishes, etc.).
- Build and manage relationships with painters, contractors, architects, and influencers to drive brand pull.
- Handle institutional and project sales (builders, real estate, government projects)



where applicable.
- Monitor competitor activity, pricing, and market trends; provide actionable market intelligence to leadership.
- Ensure effective implementation of trade schemes, promotional activities, and tinting machine placements.
- Manage receivables, credit control, and channel profitability.
- Prepare and present monthly/quarterly sales MIS, forecasts, and budget reviews.
- Ensure adherence to company policies on pricing, distribution norms, and brand guidelines.

Required Skills & Competencies

- Strong understanding of paint/coatings distribution and channel sales dynamics.
- Proven track record of achieving/exceeding sales targets in a similar geography.
- Experience in dealer network development and retail activation.
- Strong leadership and team management skills.
- Excellent negotiation, relationship management, and communication skills.
- Data-driven approach to sales planning and territory management.
- Willingness to travel extensively within Chennai and Tamil Nadu.
- Proficiency in Tamil and English; Hindi is an added advantage.

Qualifications

- Graduate in any discipline (Science/Commerce preferred); MBA in Sales & Marketing is a plus.
- 8+ years of relevant experience, with at least 3–4 years in a managerial/team-handling role.

📌 Senior Sales Manager - Paint Industry (India)
🏢 Placement Hub
📍 India