Job Description: Lead Generation Executive

About the Role

We are looking for a Lead Generation Executive to help build and maintain a strong pipeline of qualified B2B prospects. You will be responsible for identifying the right companies and decision-makers, researching prospects, and generating high-quality leads for our sales team.

The ideal candidate should be comfortable with online research, prospecting tools, Linked In, and working with large volumes of data while maintaining accuracy.

Key Responsibilities

- Identify and research potential B2B customers based on defined target industries, company sizes, locations, and other criteria.
- Find relevant decision-makers and key contacts within target companies.
- Build and maintain accurate prospect lists with company and contact information.
- Use tools such as Linked In, Google, CRM platforms, and lead-generation databases for prospect research.
- Verify and validate prospect information, including email addresses, job titles, company details, and phone numbers.
- Conduct market and account research to identify new prospecting opportunities.
- Segment and prioritize leads based on ICP, industry, job role, company size, and buying potential.
- Support the sales team by providing qualified and relevant leads.
- Maintain accurate records and regularly update lead information in CRM or spreadsheets.
- Track lead-generation activities, productivity, and lead quality.
- Meet daily and monthly lead-generation targets.
- Continuously improve prospecting methods and data quality.

Requirements

- 1–2 years of experience in lead generation,



B2B prospecting, data research, inside sales, or a similar role.
- Well-versed with the North American Market
- Good knowledge of Linked In and online research techniques.
- Comfortable working with Excel/Google Sheets and CRM tools.
- Strong attention to detail and ability to identify inaccurate or duplicate data.
- Valuable written and verbal communication skills.
- Ability to understand an Ideal Customer Profile (ICP) and identify relevant prospects.
- Ability to work independently and consistently meet targets.
- Good analytical and research skills.
- Willingness to learn new sales and prospecting tools.

Preferred Skills

- Experience with B2B lead-generation platforms such as Apollo, Zoom Info, Lusha, Rocket Reach, Linked In Sales Navigator, or similar tools.
- Basic understanding of B2B sales and SaaS.
- Experience with CRM platforms such as Hub Spot, Salesforce, or similar.
- Knowledge of email prospecting and cold outreach.
- Experience in international/B2B markets is a plus.

Key Performance Indicators

- Number of qualified leads generated
- Lead accuracy and data completeness
- Number of new accounts and contacts identified
- Percentage of valid/verified contact information
- Leads accepted by the sales team
- Daily/monthly prospecting productivity
- Contribution to sales pipeline

What We’re Looking For

We value accuracy, consistency, curiosity, and a results-oriented mindset. You should enjoy researching companies, finding the right people, and turning raw data into actionable sales opportunities.

📌 Lead Generation Executive (Yelahanka)
🏢 Insnap Technologies
📍 Yelahanka