About Zeta LabsZeta Labs is building Zeta, a next-generation Property Operating System designed to run entire businesses from one surface.

Zeta brings every department together behind a single login, connecting hotel operations, restaurants, HR, events, gyms, hospitals, co-working spaces, and education management.

Our platform includes

- Hermes: Hotel Management
- Ceres: Restaurant Management
- Vulcan: HR Management
- Juno: Event Management
- Hercules: Gym Management
- Apollo: Hospital Management
- Agora: Co-working Spaces
- Athena: Education Management

With Zeta AI built into every module, businesses can ask questions about their live data in plain English, instead of navigating complicated dashboards. We are building a product that combines operations, automation, and AI into one connected ecosystem. Our goal is to help businesses operate smarter, reduce manual work, and manage everything from one powerful platform.

About the RoleWe are looking for a creative, performance-driven Social Media Marketing Specialist to join our team full-time, on-site in Chennai.

You will be responsible for building Zeta Labs' brand presence, running paid advertising campaigns, creating engaging content, and growing awareness of our products across India and international markets.

This role is ideal for someone who understands both creative marketing and performance marketing. You should be comfortable managing social media accounts, running Meta and Google Ads, creating AI-generated videos, and developing marketing campaigns that generate measurable results.

You will play an important role in positioning Zeta as a leading Property Operating System and AI-powered business management platform.

Key ResponsibilitiesSocial Media Management

- Manage and grow Zeta Labs' presence across Instagram, Facebook, Twitter/X, and Discord.
- Develop and execute social media strategies for Zeta and its products.
- Create engaging posts, reels, stories, short-form videos, and promotional content.
- Maintain a consistent brand identity and voice across platforms.
- Plan and manage content calendars and campaigns.
- Monitor social media trends, competitors, and industry developments.
- Engage with audiences and grow an active online community.

Paid Advertising
- Meta Ads (Compulsory): Plan, create, manage, and optimize Facebook and Instagram advertising campaigns.
- Google Ads (Compulsory): Plan, launch,



and optimize Google Ads campaigns.
- Manage advertising budgets, audience targeting, campaign creatives, and performance.
- Track conversions, leads, customer acquisition, and return on ad spend.
- Test different ad creatives, audiences, and campaign strategies.
- Optimize campaigns based on performance data.

AI Content Creation & Prompt Engineering
- Use AI video generation tools to create marketing videos, product demos, reels, and advertisements.
- Use AI image generation tools to develop creative marketing assets.
- Write effective prompts for AI video, image, and copy generation.
- Experiment with new AI tools and creative workflows.
- Turn product features into compelling visual content.
- Create engaging videos explaining Zeta's modules, AI capabilities, and business benefits.

Marketing & Growth
- Develop marketing campaigns to promote Zeta's products and services.
- Create content that generates brand awareness, leads, and customer acquisition.
- Research target audiences across hospitality, restaurants, businesses, and other industries.
- Run promotional campaigns, product launches, and growth initiatives.
- Collaborate with the product, design, and development teams.
- Prepare campaign reports and identify opportunities for improvement.

Mandatory QualificationsHands-on experience in all of the following is required:

- Meta Ads ⭐ Compulsory
- Proven experience running Facebook and Instagram advertising campaigns.
- Knowledge of campaign setup, audience targeting, budgets, creatives, and optimization.
- Understanding of campaign performance metrics and conversion tracking.

2. Google Ads ⭐ Compulsory
- Proven experience creating and managing Google Ads campaigns.
- Knowledge of keyword targeting, campaign setup, budgets, conversions, and optimization.
- Ability to analyze campaign results and improve performance.

3. AI Video Generation Tools
- Practical experience creating videos using AI video generation tools.
- Ability to create reels, advertisements, product videos,



and promotional content.
- Experience with tools such as Runway, Kling, Veo, or similar platforms is preferred.

4. Prompt Engineering
- Strong ability to write effective prompts for AI image, video, and content generation.
- Ability to turn marketing ideas into high-quality AI-generated creative assets.
- Experience using AI tools to improve marketing productivity.

5. Social Media ManagementStrong hands-on experience managing:

- Instagram
- Facebook
- Twitter/X
- Discord

6. Content Creation & Digital Marketing
- Ability to create engaging social media content.
- Understanding of digital marketing funnels and audience growth.
- Strong communication and creative thinking skills.
- Ability to manage campaigns independently from planning to execution.

Preferred Skills
- Experience in SaaS, B2B software, hospitality technology, gaming, or tech startups.
- Experience marketing products to businesses and international audiences.
- Knowledge of Google Analytics, Meta Business Suite, and advertising dashboards.
- Basic graphic design and video editing skills.
- Experience with AI tools such as ChatGPT, Midjourney, Runway, Kling, Veo, or similar.
- Robust analytical and problem-solving abilities.
- Experience with lead generation and performance marketing.

What We’re Looking ForWe are looking for someone who can:
- Take ownership of Zeta Labs' social media and marketing campaigns.
- Run paid advertising campaigns independently.
- Create high-quality content using AI tools.
- Understand how to turn product features into compelling marketing.
- Grow Zeta's brand across India and international markets.
- Experiment, analyze, and continuously improve marketing performance.
- Work closely with a fast-moving product and technology team.

If you are someone who enjoys building brands, creating content, experimenting with AI, and driving measurable marketing results, we would love to hear from you. Job DetailsJob Title: Social Media Marketing Specialist

Company: Zeta Labs

Location: Chennai, Tamil Nadu, India

Workplace: On-site

Job Type: Full-time

Important RequirementMeta Ads and Google Ads experience are compulsory.

- Candidates must have hands-on experience with both advertising platforms. Experience with AI video generation tools, prompt engineering, and social media management is also required.

📌 Social Media Marketing Specialist (Chennai)
🏢 Zeta Labs
📍 Chennai