Hiring: Copywriter (BFSI/Banking/Mutual Funds)
Min. Experience — 3 years

Who We Are
Idiotic Media Family — India's favourite influencer marketing agency, where strategy meets chaos, and creativity always wins.
We work with the coolest creators, boldest brands, and the wildest trends on the internet — and now we're building out serious muscle in the BFSI space, helping banks, NBFCs, fintechs, and mutual fund houses talk to real people, not just regulators.
We're looking for a Copywriter who can make complex financial ideas sound simple, human, and scroll-stopping — without ever sounding sketchy or SEBI-unfriendly.

Who YOU Are
You're that person who:
Understands briefs better than the people who wrote them
Can turn SIP, NAV, and expense ratios into copy your grandmother would actually read
Writes like a wizard, edits like a compliance officer's favourite nightmare (in a positive way), and thinks like a strategist
Lives on the internet — not for validation, but for observation
Knows the difference between "fun" and "financial mis-selling"
Reads brand tone like astrology signs — but also reads SEBI/RBI guidelines like the Bhagavad Gita
Can turn "we need this in 1 hour, and it needs a disclaimer" into "done, check your mail"

Your Responsibilities (aka your superpowers)
1. Brand Understanding & Alignment
Decode client briefs like Sherlock decoding a crime scene — except the crime scene has a compliance team
Understand brand identity, tone, target audience, and category nuances (banking ≠ mutual funds ≠ insurance ≠ fintech)
Ensure every line feels on-brand, on-tone,



and audit-safe

2. Content Creation
Craft original, high-quality content for influencer-first BFSI campaigns
Build scripts, storyboards, hooks, VO lines, and POVs that make finance feel less "finance" and more relatable
Translate jargon-heavy financial concepts into simple, credible, scroll-worthy content for Instagram, YouTube, and beyond

3. Copywriting (Your bread, butter, and biryani)
Write sharp, clear, trust-building copy for:
Digital ads for banking/fintech/mutual fund brands
Influencer scripts explaining financial products
Social media content (educational + campaign-led)
Emailers and investor communication
Brand films
Pitches and decks
Anything that needs words, clarity, and credibility

4. Editing & Proofreading
Be the grammar gatekeeper AND the accuracy gatekeeper
Review copy for clarity, tone, brand alignment, and factual/regulatory correctness
Ensure every piece is polished, compliant, and publication-ready

5. Research (Your secret weapon)
Stay updated on financial trends, market movements, and category shifts (interest rates, tax season, market volatility — you know the calendar)
Understand audience behaviour across banking, mutual funds,



and fintech users
Balance data + creativity to craft messaging that builds trust, not just clicks

6. Compliance Awareness
Work closely with legal/compliance teams to ensure copy meets regulatory standards (SEBI, RBI, ASCI guidelines where applicable)
Know when a "fun line" needs a disclaimer — and write it in a way that doesn't kill the vibe

7. Time Management
Follow internal TATs like a pro
Deliver quality under tight timelines — because in finance, timing genuinely matters

8. Operations
Adhere to internal SOPs
Maintain clean documentation and approval trails (the boring part that keeps everyone out of trouble)

Who Will Survive & Thrive?
Someone who is:
A natural storyteller who can simplify without dumbing down
A detail-obsessed, ruthless editor
Comfortable with compliance as a creative constraint, not a creative killer
A trend-spotter with a finance-curious brain
A team player (with a hint of chaos, kept in check)

Why Join Idiotic Media Family?
Because you get to:
Work in India's fastest-growing influencer ecosystem — now expanding into BFSI
Create content that actually helps people understand money better
Build credibility-first campaigns for some of the biggest names in banking and finance
Be part of a team that's fun, fast, and a little idiotic — in the best (and most compliant) way possible
If this sounds like your vibe, your tribe is calling.
Apply now — Idiotic Media Family wants to adopt you at [email protected]

📌 Copywriter (Mumbai)
🏢 Idiotic Media
📍 Mumbai