The Opportunity The Senior Country Manager will represent Swinburne University of Technology within the assigned South Asia market and will play a key role in driving high-quality international student recruitment and business development outcomes.

The Senior Country Manager will generate high-quality student leads and applications and work closely with Swinburne's Future Students and Marketing teams to convert enquiries and applicants into enrolments. The role will also provide regular performance reporting, market intelligence, and strategic recommendations to senior leadership across the University.

Role Summary The role will be accountable for delivering annual recruitment targets while operating within Swinburne's strategic, financial, quality and compliance parameters. This will involve developing new recruitment channels, strengthening existing partnerships, managing education agents, delivering market-specific campaigns and events, and continuously evaluating recruitment performance and return on investment.

The Senior Country Manager will also act as a market expert, providing authoritative advice to internal stakeholders on international recruitment trends, competitor activity,

market developments, legislation, student behaviour, and emerging opportunities.

Key Responsibilities

Strategy and Planning

● Develop and implement sophisticated, multi-channel international student recruitment and sales strategies for the assigned market.

● Develop and implement sophisticated, multi-channel international student recruitment and sales strategies for the assigned market.

● Develop quarterly activity plans and contribute to long-term international recruitment strategies.

● Identify new business development opportunities, recruitment channels,

partnerships, and market opportunities.

● Achieve annual recruitment targets through the effective use of available tools and resources, including scholarships and genuine student assessment processes.

● Ensure recruitment activities are delivered on time, within budget, and to the required standard

● Regularly evaluate recruitment plans, activities, and outcomes to maximise return on investment.

● Undertake specialist market research to inform strategies, proposals, business cases, product development, policies, and procedures.

Student Recruitment and Marketing

● Lead marketing, sales, recruitment, partnership, and business development activities across the assigned markets.

● Develop cutting-edge marketing and recruitment plans with strong digital components

● Generate high-quality student leads, applications, and enrolments.

● Work closely with Future Students and Marketing teams to convert enquiries and applicants into enrolments

● Represent Swinburne at education fairs, exhibitions, alumni sessions, agent briefings, school visits, partner information sessions, and government-led recruitment events.

● Conduct seminars, interview programs, workshops, and recruitment activities for prospective students.





● Develop and maintain a network of feeder schools and deliver initiatives targeted at prospective students.

● Develop parent, guardian, influencer, and student engagement strategies in collaboration with Swinburne stakeholders.

● Support and, where required, lead Swinburne roadshows, open days, and other market-based recruitment initiatives.

● Manage the local production, storage, and distribution of promotional materials as required.

● Support regular social media activity and digital engagement across the assigned region.

Agent and Partnership Management

● Build, manage, and leverage a diverse network of education agents and recruitment partners

● Ensure effective engagement, training, support, and compliance across

Swinburne's primary recruitment channel.

● Identify opportunities to optimise existing recruitment partnerships and develop new partnerships.

● Develop and maintain relationships with schools, educational institutions,

sponsoring organisations, alumni, government bodies, and other strategic stakeholders.

● Develop and service partnerships with schools and academic institutions, including articulation and Study Abroad opportunities

● Provide timely training and support to agents to improve application quality,

completeness, and conversion.

● Monitor agent activity and ensure compliance with Swinburne requirements and relevant legislation.

● Participate in agent management initiatives, quality assurance activities, audits,

and continuous improvement projects.

Market Intelligence and Data Analysis

● Maintain up-to-date knowledge of international student recruitment trends, market developments, competitor activity, and regulatory changes.

● Provide performance data, analytical reports, market intelligence, and strategic advice to senior management.

● Monitor recruitment performance against sales and enrolment targets.

● Analyse application-to-offer, visa approval, application completeness, and other recruitment metrics.

● Maintain knowledge of and, where applicable, use StudyLink Connect and other relevant technology platforms.

● Provide insights into student decision-making, customer acquisition, engagement,

and conversion.

Compliance and Risk Management

● Ensure recruitment activity is undertaken within Swinburne's established risk and compliance frameworks Contribute to marketing content and promotional activities.

● Maintain specialist knowledge of relevant Australian and international legislation,

overseas education systems, cultural protocols, and business practices.

● Maintain a strong understanding of the ESOS Act 2000 and the Nation Code.





● Complete genuine student background checks and contribute to genuine student-

related intelligence gathering.

● Participate in compliance audits and initiatives designed to improve recruitment quality and University performance

Key Performance Indicators The Senior Country Manager will be accountable for a set of annually approved KPIs, which may include :

● Achievement of agreed student enrolment targets.

● Application-to-offer rates as a measure of application quality.

● Visa approval rates.

● Delivery of regular market intelligence and insight reports.

● Completion and recording of education agent training.

Qualifications and Experience

● Relevant Bachelor's degree or post-degree professional marketing qualification with at least five years of subsequent relevant experience; or extensive relevant experience and management expertise; or an equivalent combination of education, training, and experience.

● Expert knowledge of international marketing, student recruitment, admissions practices, and the use of alumni to support recruitment.

● Demonstrated experience in student recruitment and education marketing for international students.

● Experience developing, implementing, and evaluating recruitment strategies and activities against defined targets and deadlines.

● Proven ability to work independently, meet deadlines, achieve targets, and resolve complex problems using judgement, flexibility, and initiative.

● Understanding of customer acquisition, engagement, nurture marketing,

conversion strategies, and student decision-making processes.

● Valid passport and ability to travel domestically and internationally.

Skills and Competencies

● Ability to lead, motivate, coordinate, and develop an international student recruitment team.

● Strong ability to develop and implement market-specific recruitment, sales, and business development strategies.

● Demonstrated high-level sales, negotiation, relationship management, and deal-

closing skills.

● Market Expertise: Strong understanding of international education markets, student behaviour, recruitment channels, and competitive dynamics.

● Analytical Skills: Ability to interpret recruitment data, identify trends, assess performance, and make evidence-based decisions.

● Communication: Excellent English communication skills, with fluency in Hindi and one or more additional local languages used within South Asia.

● Understanding of nurture marketing, student decision-making processes,

customer engagement, conversion strategies, and future-student lifecycles.

● Proven ability to meet deadlines and achieve recruitment and business development targets.

Benefits

● Gain valuable industry exposure, enhance your professional network, and build skills that can boost future career opportunities

● Be part of a globally recognised organisation in international education

Website Address: www.acumen.education

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📌 Senior Country Adviser supporting Swinburne University of Technology (GTB Nagar)
🏢 Acumen (Part of Sannam S4 Group)
📍 GTB Nagar