Job DescriptionSr. Copywriter JD (Onsite)

NCTC: ₹8–12LPA (basis fitment and exp)

NLocation: BKC

NRole Overview:

NWe are looking for a Senior Copywriter who can bring strong ideas, sharp writing and a deep understanding of brands and audiences to the table.

NKey Responsibilities:

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- Develop creative concepts and campaign ideas across digital and integrated platforms.
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- Write compelling copy for digital campaigns, social media, video scripts, websites and branded content.
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- Translate brand and consumer insights into strong creative ideas and narratives.
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- Collaborate with Art Directors and Designers to take ideas from concept to execution.
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- Work closely with Strategy and Account teams to understand briefs and business objectives.
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- Present and articulate creative ideas when required.
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- Maintain consistency inbrand voice, tone and communication.
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- Take ownership of campaigns and deliver high-quality copy within timelines.
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- Review and refine work to ensure strong creative craft and attention to detail.
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- Stay current with digital culture, consumer behaviour, content trends and emerging formats.
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- Explore AI and new-age creative tools to enhance ideation and execution.
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nWhat We're LookingFor

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- 5–8 years of experience in a digital, creative or integrated advertising agency.
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- Robust portfolio showcasing campaign-led creative work, beyond routine social media content.
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- Excellent conceptual thinking and copywriting skills.
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- Ability to turn a briefinto a solid creative thought and compelling execution.
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- Strong understanding ofbrands, storytelling and communication.
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- Ability to write acrossmultiple formats and platforms.
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- Strong collaboration skills with Creative, Strategy and Account teams.
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- Good presentation and communication skills.
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- A curious creative thinker who actively follows culture, trends and new ways of communicating.
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nGood to Have:

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- Experience working with large brands or multiple categories.
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- Exposure to integrated campaigns across digital and offline.
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- Experience contributingto pitches and campaign presentations.
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- Familiarity with AI tools and emerging creative technologies.
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