Job Purpose: To develop and maintain a positive public image for the organization by managing media relations, corporate communications, public events, influencer engagement, and brand reputation. The role is responsible for ensuring consistent and effective communication with external stakeholders while enhancing the company's visibility and credibility.

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nKey Responsibilities:

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nMedia Relations

nBuild and maintain solid relationships with print, television, radio, digital, and regional media.

nPrepare and distribute press releases, media notes, and official statements.

nCoordinate media interviews, press conferences, and media visits.

nRespond to media enquiries in consultation with the Head of Marketing.

nCorporate Communications

nDevelop communication materials for corporate announcements and milestones.

nDraft speeches, messages, and briefing notes for senior management.

nEnsure consistency in corporate messaging across all communication channels.

nPublic Relations Campaigns

nPlan and execute PR campaigns that strengthen brand awareness and reputation.

nCollaborate with the marketing team to support product launches, showroom inaugurations, festive campaigns, and CSR initiatives.

nMeasure and report campaign effectiveness.

nBrand Reputation Management

nMonitor media coverage and public sentiment.

nAddress negative publicity in coordination with relevant departments.

nRecommend proactive communication strategies to enhance brand perception.

nEvent Management

nCoordinate media coverage for corporate events and promotional activities.

nLiaise with event agencies, photographers, and media partners.

nEnsure successful execution of public events and brand activations.

nDigital PR & Influencer Engagement





nIdentify and engage suitable influencers and content creators.

nCoordinate influencer collaborations aligned with brand objectives.

nMonitor digital mentions and online reputation.

nStakeholder Engagement

nMaintain relationships with industry associations, business forums, and community organizations.

nSupport CSR communication initiatives.

nCoordinate participation in awards and industry recognitions.

nReporting & Documentation

nMaintain a database of media contacts.

nPrepare monthly PR activity reports.

nTrack media coverage, PR value, and campaign outcomes.

nMaintain records of press releases, publications, and event documentation.

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nKey Performance Indicators

nPositive media coverage achieved.

nNumber and quality of PR campaigns executed.

nGrowth in brand visibility and media impressions.

nTimely response to media enquiries.

nSuccessful execution of corporate events.

nGrowth in influencer collaborations.

nImprovement in brand reputation metrics.

nAccuracy and timeliness of corporate communications

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nEducational Qualification

nPostgraduate in Public Relations, Journalism, Mass Communication, Marketing, Communications.

nExperience: 5-8 years of experience in Public Relations, Corporate Communications, or Brand Communications.

nExperience in retail, jewellery, luxury, lifestyle, or consumer brands will be an added advantage

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nSkills & Competencies

nExcellent written and verbal communication.

nStrong networking and interpersonal skills.

nMedia relationship management.

nCrisis communication and problem-solving.

nContent writing and storytelling.

nNegotiation and stakeholder management.

nDigital and social media awareness.

nPlanning and organizational skills & Event coordination

📌 Public Relations Manager (Tamil Nadu)
🏢 Khazana Jewellery Pvt.Ltd
📍 Tamil Nadu