Job Description

Job Title: Social Media Manager

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Company: Mystic India IPC – Real Estate Sales Channel Partner

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Experience: 1 Year (Freshers Preferred)

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Annual CTC: Rs. 2,30,000 - Rs. 3,30,000

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Employment Type: Full-time

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About Us:

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We are a leading channel partner for top real estate developers across Mumbai. We specialize in premium residential & commercial projects and are looking for a creative Social Media Manager to build our digital brand and drive lead generation.

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Key Responsibilities:

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Brand Management:

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Own and grow our presence across Instagram, Facebook, LinkedIn & YouTube. Maintain consistent brand voice, aesthetics & positioning across all platforms.

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Content Creation:

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Plan content calendar & create/post reels, stories, creatives, project updates, site visit videos, client testimonials & team highlights.

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On-Ground Coverage:

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Shoot basic reels/stories at project sites, channel partner events, developer meets & office activities when required.

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Community & Lead Management:

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Respond to comments, DMs & inquiries within 2-3 hours. Qualify leads and coordinate with sales team for quick follow-up.

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Performance Campaign Management:

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Plan, execute and manage performance campaigns including WhatsApp Broadcast Campaigns, Bulk Email Campaigns & SMS Campaigns for new launches, offers, site visit invites,



and lead re-engagement. Track campaign delivery, open rates, CTRs and conversions, maintain database segmentation & hygiene, and coordinate with sales for timely follow-ups.

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Analytics & Reporting:

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Track page insights, reach, engagement, follower growth & lead metrics. Share detailed weekly performance reports with actionables.

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Trend & Competitor Research:

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Stay updated with social media trends, viral reel formats, real estate content ideas & monitor competitor pages for benchmarking.

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Sales Collaboration:

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Work closely with sales team for timely content on new launches, limited-period offers, virtual walkthroughs, booking updates & closing announcements.

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Paid Campaigns:

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Basic knowledge of Meta Ads Manager to boost posts & run lead-gen campaigns is a plus.

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Requirements:

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- Strong copywriting skills in English + [local language] with sales-oriented messaging
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- Proficient in Canva, CapCut/InShot, and basic video editing for reels/shorts
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- Camera-friendly and comfortable shooting content in office
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- Analytical mindset with ability to read insights and improve content strategy
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- Creative, proactive, and able to work in a fast-paced sales environment
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- Knowledge of real estate buyer persona & developer ecosystem preferred
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📌 Social Media Manager (Mumbai)
🏢 Mystic India IPC
📍 Mumbai