Job Description

Paradox Media Systems is a US-based performance marketing company powered by KARBON, our proprietary agentic AI platform. KARBON enables digital monetization at scale across lead generation, e-commerce, and affiliate marketing.

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THE ROLE

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As a Google search ads specialist, you will own the day-to-day performance of campaigns across rapidly evolving digital monetization opportunities. This is a hands-on role for someone who enjoys moving quickly, testing aggressively, and making decisions that directly impact performance metrics.

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THE RESPONSIBILITIES

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This is an end-to-end performance focused role - you will take ownership of the complete campaign lifecycle, from identifying an opportunity and building the campaign strategy to scaling it profitably.

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- Conduct ongoing research into competitor data, keyword opportunities, and emerging trends to identify promising new monetization opportunities.
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- Translate research insights into compelling campaign concepts and own the full build - from keyword strategy and campaign architecture to landing pages, ad copy, and ongoing optimization.
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- Build and structure search ads campaigns with disciplined segmentation, match type strategy, and rigorous negative keyword management to control traffic quality and wasted spend.
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- Identify weak points in the funnel and develop tests to improve landing-page engagement, conversion rates, ROAS, and overall profitability.
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- Manage bid strategy selection and tuning (tCPA, tROAS, Max Conversions)



and know when automated bidding helps versus when manual control is required.
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- Leverage AI to run continuous optimization across budgets, bidding strategies, keywords, ad copy, landing pages, and campaign structures - enabling data-driven decisions at scale.
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- Own the integrity of ad operations - conversion tracking, URL parameters, postbacks, and reporting systems - ensuring accurate, reliable data.
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You will take full ownership of results, treating each monetization funnel like a micro digital business that must be built, optimized, and scaled profitably.

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YOUR EXPERIENCE

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Must Have:

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- 1–3 years of hands-on Google search ads experience, directly responsible for building campaigns, managing budgets, developing keyword strategy, testing ad copy, analyzing performance, and optimizing toward profitability.
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- Complete understanding of search ads fundamentals: keyword research, match types, search term analysis, negative keyword management, ad group structuring, ad relevance, and bid strategies.
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- Familiar with conversion tracking, URL parameters, Google Tag Manager, postbacks, and reporting systems.
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- Comfortable navigating a rapidly evolving environment,



making sound decisions with incomplete information, and applying robust instinctual judgment when needed.
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Nice to Have:

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- Experience managing USD $100K+ monthly search ads spend.
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- Experience with Display, Performance Max, YouTube, or Demand Gen campaigns.
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- Familiarity with Google ads editor, scripts, or other bulk campaign management tools.
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- Experience with landing-page design, ad copy development, and funnel optimization.
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- Experience using AI tools for keyword research, campaign optimization, ad copy generation, or workflow automation.
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WHY JOIN US?

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- Modern workspace: Work in a relaxed, well-equipped office with access to an on-site cafeteria, games room, gym, and swimming pool.
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- Profit sharing: Eligible employees participate in profit-share programs after 6 months with the company. Top performers can earn ₹1L+ additional bonus per month.
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- High ownership: Directly influence campaign strategy and performance, with real autonomy from day one.
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- Front-row access: See firsthand how scalable digital monetization systems are built, tested, and operated.
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IMPORTANT NOTE

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We're looking for someone who has actually built and managed enterprise-grade Google search ads campaigns, controlled budgets, optimized against daily ROAS or CPA targets, and scaled winning campaigns.

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If your experience is primarily in SEO, Meta ads, organic social media etc., without any hands-on search ads experience, this role is unlikely to be a fit.

📌 Google Search Ads Specialist (PPC) (Mumbai)
🏢 Paradox Media Systems
📍 Mumbai