Job Title: D2C Lead

Company: Emami Group

About the Role:

Emami is seeking a dynamic and entrepreneurial D2C Business Lead to scale its digital-first business. This role demands a mix of strategic thinking and hands-on execution — driving growth, profitability, and innovation across the e-commerce ecosystem. The ideal candidate will own the P&L;, champion consumer experience, and identify growth levers across acquisition, retention, and channel expansion for one of India’s most trusted wellness brands.

Key Responsibilities:

- Own and deliver the D2C business P&L; — driving revenue growth, profitability, and long-term sustainability
- Partner with the leadership team to align D2C goals with overall brand strategy and corporate vision
- Develop and execute growth strategies across performance marketing, product mix, pricing, and acquisition/retention
- Identify and scale new growth hacks across acquisition funnels, conversion optimisation, and repeat behaviours
- Work closely with marketing, product, tech, and supply chain teams to ensure seamless operations and customer experience
- Define channel strategy across brand site (Shopify) — balancing scale and margins
- Drive data-led decision-making with transparent visibility into CAC,



LTV, AOV, ROAS, churn, and retention metrics
- Lead planning, merchandising, and promotional strategies aligned with brand and category objectives
- Build and mentor a high-performing cross-functional team across marketing, analytics, and digital operations

Skills & Qualifications Required:

8–12 years of experience in e-commerce or D2C business leadership roles (FMCG, wellness, or lifestyle categories preferred)

Proven track record of managing full P&L; ownership and delivering growth in high-scale consumer businesses

Strong understanding of digital marketing funnels, performance metrics, and consumer journey optimization

Hands-on experience with Shopify, GA4, CRM tools, and analytics platforms

Ability to translate data into actionable growth strategies and channel decisions

Experience working with tech, creative, and operations teams in a fast-moving digital environment

Entrepreneurial mindset — strong bias for action, experimentation, and iterative improvement

Excellent leadership and communication skills with the ability to inspire and drive cross-functional alignment

📌 Hiring For theC Lead || Gurgaon location (Gurugram)
🏢 Emami
📍 Gurugram