Job Description

The Chance

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The Senior Country Manager will represent Swinburne University of Technology within the

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assigned South Asia market and will play a key role in driving high-quality international

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student recruitment and business development outcomes.

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The Senior Country Manager will generate high-quality student leads and applications

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and work closely with Swinburne's Future Students and Marketing teams to convert

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enquiries and applicants into enrolments. The role will also provide regular performance

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reporting, market intelligence, and strategic recommendations to senior leadership across

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the University.

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Role Summary

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The role will be accountable for delivering annual recruitment targets while operating

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within Swinburne's strategic, financial, quality and compliance parameters. This will involve

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developing new recruitment channels, strengthening existing partnerships, managing

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education agents, delivering market-specific campaigns and events, and continuously

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evaluating recruitment performance and return on investment.

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The Senior Country Manager will also act as a market expert, providing authoritative

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advice to internal stakeholders on international recruitment trends, competitor activity,

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market developments, legislation, student behaviour, and emerging opportunities.

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Key Responsibilities

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Strategy and Planning

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● Develop and implement sophisticated, multi-channel international student

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recruitment and sales strategies for the assigned market.

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● Develop and implement sophisticated, multi-channel international student

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recruitment and sales strategies for the assigned market.

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● Develop quarterly activity plans and contribute to long-term international

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recruitment strategies.

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● Identify new business development opportunities, recruitment channels,

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partnerships, and market opportunities.

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● Achieve annual recruitment targets through the effective use of available tools and

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resources, including scholarships and genuine student assessment processes.

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● Ensure recruitment activities are delivered on time, within budget, and to the

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required standard

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● Regularly evaluate recruitment plans, activities, and outcomes to maximise return

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on investment.

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● Undertake specialist market research to inform strategies, proposals, business

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cases, product development, policies, and procedures.

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Student Recruitment and Marketing

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● Lead marketing, sales, recruitment, partnership, and business development

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activities across the assigned markets.

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● Develop innovative marketing and recruitment plans with strong digital

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components

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- Generate high-quality student leads, applications, and enrolments.
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- Work closely with Future Students and Marketing teams to convert enquiries and
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applicants into enrolments

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● Represent Swinburne at education fairs, exhibitions, alumni sessions, agent

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briefings, school visits, partner information sessions, and government-led

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recruitment events.

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● Conduct seminars, interview programs, workshops, and recruitment activities for

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prospective students.

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● Develop and maintain a network of feeder schools and deliver initiatives targeted

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at prospective students.

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● Develop parent, guardian, influencer, and student engagement strategies in

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collaboration with Swinburne stakeholders.

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● Support and, where required, lead Swinburne roadshows, open days, and other

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market-based recruitment initiatives.

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● Manage the local production, storage, and distribution of promotional materials as

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required.

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● Support regular social media activity and digital engagement across the assigned

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region.

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Agent and Partnership Management

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● Build, manage, and leverage a diverse network of education agents and

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recruitment partners

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● Ensure effective engagement, training, support, and compliance across

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Swinburne's primary recruitment channel.

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● Identify opportunities to optimise existing recruitment partnerships and develop

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new partnerships.

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● Develop and maintain relationships with schools, educational institutions,

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sponsoring organisations, alumni, government bodies, and other strategic

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stakeholders.

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● Develop and service partnerships with schools and academic institutions, including

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articulation and Study Abroad opportunities

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● Provide timely training and support to agents to improve application quality,

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completeness, and conversion.

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● Monitor agent activity and ensure compliance with Swinburne requirements and

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relevant legislation.

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● Participate in agent management initiatives, quality assurance activities, audits,

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and continuous improvement projects.

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Market Intelligence and Data Analysis

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● Maintain up-to-date knowledge of international student recruitment trends, market

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developments, competitor activity, and regulatory changes.

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● Provide performance data, analytical reports, market intelligence, and strategic

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advice to senior management.

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- Monitor recruitment performance against sales and enrolment targets.
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- Analyse application-to-offer, visa approval, application completeness, and other
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recruitment metrics.

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● Maintain knowledge of and, where applicable, use StudyLink Connect and other

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relevant technology platforms.

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● Provide insights into student decision-making, customer acquisition, engagement,

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and conversion.

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Compliance and Risk Management

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● Ensure recruitment activity is undertaken within Swinburne's established risk and

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compliance frameworks Contribute to marketing content and promotional

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activities.

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● Maintain specialist knowledge of relevant Australian and international legislation,

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overseas education systems, cultural protocols, and business practices.

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- Maintain a strong understanding of the ESOS Act 2000 and the Nation Code.
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- Complete genuine student background checks and contribute to genuine student-
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related intelligence gathering.

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● Participate in compliance audits and initiatives designed to improve recruitment

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quality and University performance

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Key Performance Indicators

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The Senior Country Manager will be accountable for a set of annually approved KPIs, which

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may include :

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- Achievement of agreed student enrolment targets.
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- Application-to-offer rates as a measure of application quality.
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- Visa approval rates.
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- Delivery of regular market intelligence and insight reports.
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- Completion and recording of education agent training.
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Qualifications and Experience

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● Relevant Bachelor's degree or post-degree professional marketing qualification

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with at least five years of subsequent relevant experience; or extensive relevant

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experience and management expertise; or an equivalent combination of

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education, training, and experience.

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● Expert knowledge of international marketing, student recruitment, admissions

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practices, and the use of alumni to support recruitment.

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● Demonstrated experience in student recruitment and education marketing for

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international students.

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● Experience developing, implementing, and evaluating recruitment strategies and

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activities against defined targets and deadlines.

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● Proven ability to work independently, meet deadlines, achieve targets, and resolve

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complex problems using judgement, flexibility, and initiative.

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● Understanding of customer acquisition, engagement, nurture marketing,

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conversion strategies, and student decision-making processes.

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● Valid passport and ability to travel domestically and internationally.

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Skills and Competencies

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● Ability to lead, motivate, coordinate, and develop an international student

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recruitment team.

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● Robust ability to develop and implement market-specific recruitment, sales, and

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business development strategies.

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● Demonstrated high-level sales, negotiation, relationship management, and deal-

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closing skills.

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● Market Expertise: Strong understanding of international education markets, student

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behaviour, recruitment channels, and competitive dynamics.

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● Analytical Skills: Ability to interpret recruitment data, identify trends, assess

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performance, and make evidence-based decisions.

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● Communication: Excellent English communication skills, with fluency in Hindi and

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one or more additional local languages used within South Asia.

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● Understanding of nurture marketing, student decision-making processes,

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customer engagement, conversion strategies, and future-student lifecycles.

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● Proven ability to meet deadlines and achieve recruitment and business

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development targets.

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Benefits

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● Gain valuable industry exposure, enhance your professional network, and build

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skills that can boost future career opportunities

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● Be part of a globally recognised organisation in international education

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Website Address: www.acumen.education

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Social Media: https://www.linkedin.com/company/acumen-edu/

📌 Senior Country Adviser supporting Swinburne University of Technology (New Delhi)
🏢 Acumen (Part of Sannam S4 Group)
📍 New Delhi