Job DescriptionCreative Director

NLocation: Mumbai

NWork Type: Full Time or Part Time;

Office or Hybrid

nAbout Jinn

NJinn is a cooking serviceplatform built around making home cooking easier and more accessible, serving both on-demand and subscription use cases. We connect households with reliable, trained cooks and are building a brand that makes cooking, food, and the people behind it feel exciting, relatable, and culturally relevant.

NWe're looking for a Creative Director to own the creative vision for Jinn and turn our brand into something people genuinely want to watch, follow, and talk about.

NAbout the Role

nAsour Creative Director, you'll own the entire creative process - from idea to final edit.

NYou'll be responsible fordeveloping our content strategy, coming up with strong concepts, writing scripts, directing shoots, and working closely with editors to make sure the final content is exactly what we envisioned.

NThis is a hands-on role for someone who is constantly thinking about what makes people stop scrolling and knows how to turn an idea into content that feels fresh, natural, and shareable.

NKey Responsibilities

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- Develop and own Jinn's overall content and creative strategy across Instagram and other social platforms.
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- Come up with original content concepts that align with Jinn's brand and business goals.
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- Develop recurring content formats and series that can be built into recognizable Jinn IP.
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- Write and develop scripts, hooks, storylines, dialogues, and shot lists.
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- Plan and conceptualize shoots from start to finish.
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- Direct shoots and work closely with cooks, creators, photographers, videographers, and other talent.
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- Guide performances and ensure the content feels natural, engaging, and on-brand.
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- Direct the editing process, including pacing, storytelling, hooks, music, transitions, text, and overall visual style.
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- Review edits and provide clear feedback to ensure the final output meets the creative vision.
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- Stay on top of social media trends, formats, creators,



and emerging content styles — while knowing which trends are actually worth adapting for Jinn.
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- Continuously experimentwith new formats and creative approaches.
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- Work closely with the founders to translate business objectives into compelling creative.
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- Build a strong and consistent visual and creative identity for Jinn.
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nWhat We're LookingFor

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- Strong understanding of social media, especially Instagram Reels and short-form video.
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- Someone who naturally thinks in concepts, hooks, stories, and formats.
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- Strong scriptwriting and storytelling skills.
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- Experience directing shoots and working with talent.
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- Strong understanding ofediting and what makes short-form content engaging.
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- Excellent creative judgment and attention to detail.
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- Someone who can take anidea from "what if we did this?" → concept → script → shoot → edit → final reel.
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- Ability to balance creativity with business objectives.
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- Highly proactive and comfortable taking complete ownership of the creative function.
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- Experience in content creation, advertising, media, social media, or a creative agency is preferred.
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nWhat Success LooksLike

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- Jinn develops a recognizable and differentiated content identity.
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- Consistently strong, engaging, and shareable content.
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- A clear pipeline of creative concepts and content formats.
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- Shoots become more structured, efficient, and creatively ambitious.
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- The quality of Jinn's content continuously improves.
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- Content contributes meaningfully to brand awareness, engagement, and customer acquisition.
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nWhy Join Jinn?

nThis is an prospect to build the creative identity of a growing brand from the ground up.

NYou'll have significant creative ownership, work closely with the founders, and have the freedom to experiment, test ideas, and build content that people actually want to watch.

NIf you're someone who gets excited by a blank page, has 20 content ideas before the meeting is over, and knows how to turn those ideas into great videos — we'd love to meet you.

📌 Creative Director (Alibag)
🏢 Jinn
📍 Alibag