Creative & Content Lead

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nAbout the Role

nWe’re looking for a creative, proactive, and execution-focused Creative & Content Lead to help shape how the brand looks, sounds, and communicates across digital and physical touchpoints.

nYou’ll work across content ideation, creative production, AI-generated content, shoots, campaigns, website, app, and product creatives — taking ideas from concept to execution while maintaining a consistent and high-quality brand identity.

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nThis role is ideal for someone who is equally comfortable thinking of a great hook and getting it made.

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nKey Responsibilities

n1. Creative Production & Review

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- Develop and review scripts, hooks, captions, ad copies, social content, and campaign creatives.
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- Create and coordinate AI-generated images, videos, edits, and other visual content.
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- Review creative output for brand consistency, quality, storytelling, and communication.
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- Adapt creatives across formats and platforms including Instagram, YouTube, LinkedIn, website, and product/e-commerce channels.
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- Maintain a consistent visual and verbal brand language across all content.
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n2. Content Ideation — New Hooks & Angles

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- Constantly generate new content ideas, hooks, concepts, and creative angles.
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- Develop ideas for TOFU, MOFU, and BOFU content.
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- Identify opportunities for trend-led, product-led, educational, emotional, and performance-driven content.
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- Experiment with different storytelling formats and creative approaches.
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- Turn product features and consumer insights into engaging content ideas.
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n3. Shoot Coordination & Execution

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- Plan and coordinate photoshoots and video shoots from concept to final delivery.
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- Work with photographers, videographers, actors, creators, production teams, and internal stakeholders.
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- Prepare shot lists, references, scripts, creative briefs, and production requirements.
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- Ensure shoots stay aligned with the creative direction and brand guidelines.
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- Review and coordinate post-production, edits, and final assets.
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n4. Cross-Functional Creative Support

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- Support creative requirements across website, app, product, Amazon/e-commerce, campaigns, and offline activations.
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- Work closely with marketing, product, design, and other teams to understand their creative requirements.
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- Translate business/product requirements into clear and engaging creative communication.
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- Help maintain consistency across all consumer-facing brand touchpoints.
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n5. Ownership & Proactive Communication

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- Take ownership of creative projects from brief → idea → execution → final delivery.
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- Proactively identify what needs to be done instead of waiting for instructions.
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- Communicate timelines, progress, dependencies, and challenges clearly.
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- Coordinate with internal teams and external partners to keep projects moving.
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- Be accountable for quality, deadlines, and the final creative output.
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- Bring recent ideas and improvements to the creative process continuously.
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nWhat We’re Looking For

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- Strong creative thinking and a good understanding of social media content and digital marketing.
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- Ability to write compelling hooks, scripts, captions, and short-form content.
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- Good visual sense and understanding of composition, storytelling, and brand aesthetics.
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- Comfortable working with AI tools for image, video, copy, and creative production.
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- Strong execution and project coordination skills.
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- Ability to manage multiple creative projects simultaneously.
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- Good communication and collaboration skills.
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- High attention to detail and ownership mindset.
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- Someone who is curious, fast-moving, and always looking for a better creative idea.
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nSuccess in This Role

nSuccess means consistently bringing fresh creative ideas, producing high-quality content efficiently, executing shoots smoothly, supporting teams across the business, and taking complete ownership of creative projects from idea to final output.

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📌 Creative and Content Lead (Bengaluru)
🏢 wippi
📍 Bengaluru