We build custom software for US clients and we run Muntin, helping companies with LinkedIn outreach.
We need one person who owns how both of those sound. Cold email sequences, the founders' LinkedIn presence, landing pages, comparison pages, case studies, community footprint.
We want a strategist who writes, someone who'll push back on a brief and tell us the offer is the problem, not the subject line. Not a writer waiting for a brief.
What you'd own
- Cold email copy: sequences, variants, and the rewrite when reply rates flatten
- Ghostwriting LinkedIn for the founders — their voice, not a house voice
- Positioning and messaging: offer angles, objection handling, what we say to whom
- Landing pages, comparison pages, case studies from delivered projects
- Keeping the two brands distinct. They sell to different people at very different prices
What we're looking for
- 2+ years writing B2B copy, any SaaS or tech category
- Cold email specifically — you've written sequences that were actually sent and you saw the reply data
- You've ghostwritten for a founder before and can explain how you got their voice
- Written for US audiences and it reads like it
- Comfortable with AI-assisted drafting and explicit about where you don't use it
- A portfolio. Published work, links, real numbers where you have them
Nice to have
- Product marketing for a self-serve or low-ACV product
- Understanding of software development well enough to write about it without a translator
- SEO-aware writing