Job DescriptionRole Details

NAs a Campaign Manager, you will be responsible to drive the adoption & engagement across customer segments. This individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity). In this role, you will shape the Business of the bank by coordinating with cross-functional teams e.G. digital marketing, tech solutions, product etc.

NResponsibilities

nCustomer Engagement:

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- Work on initiatives/levers to increase the traffic on bank's channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the current/existing consumers.
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- Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
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- Improve conversion funnel continuously by driving optimization of digital journey
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- Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
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- Work closely with Bank's product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.




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nProduct Enhancement

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- Be the voice- of customer in shaping the new set of features/products that the bank should launch
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- Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
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- Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
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- Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
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- Collaborate with the Bank's Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel
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nQualifications

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- 2-8 years of relevant experience in campaign/CRM management for a digital business/app
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- Prior experience of executing D2C campaigns and content strategy
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- Prior working knowledgeon SQL
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- Working knowledge of atleast one campaign management tool - Moengage, Clevertap, or Google Analytics is mandatory
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- Experience with marketing tools like Firebase, Appsflyer is a plus
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- Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.
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📌 Campaign Manager (Alibag)
🏢 IndusInd Bank
📍 Alibag