Retail Business Development

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nKey Responsibilities

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nMarket Expansion & Network Development

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- Drive NewU’s expansion strategy through identification and development of new company-owned and franchise store opportunities across identified markets.
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- Research and evaluate new cities, catchments, malls and high streets based on market potential, consumer profile, competition, retail density and commercial viability.
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- Conduct comprehensive market mapping and continuously update the expansion database to identify current and upcoming opportunities.
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- Plan timely entry into high-potential markets to secure first-mover, cost and competitive advantages.
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- Build visibility on future retail spaces and upcoming developments in potential markets to create a strong forward pipeline for expansion.
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- Track new mall developments, upcoming high streets, competitor expansion and changing retail catchments.
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- Develop and maintain a healthy pipeline of potential sites aligned with the annual expansion plan.
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nFranchise Development & Management

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- Identify and develop potential new franchise partners in priority markets.
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- Build and maintain a solid network of both existing and prospective franchisees to support NewU’s expansion plans.
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- Evaluate potential franchise partners on financial capability, market knowledge, operational capability and long-term business potential.
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- Develop strong relationships with existing franchise partners and identify opportunities for further expansion within their respective markets.
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n3. Site Identification & Commercial Evaluation

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- Identify suitable retail locations ensuring the principle of Right Market, Right Location, Right Size and Right Cost.
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- Evaluate sites based on catchment, footfall, visibility, accessibility, competition, adjacencies, store configuration and commercial potential.
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- Benchmark rentals and commercial terms across comparable properties and competing retailers before recommending a site.
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- Present shortlisted opportunities along with commercial evaluation and recommendations for management approval.
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nPartnership & Commercial Management

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- Build and maintain strong relationships with mall developers, landlords, IPCs, brokers, property consultants and other key stakeholders across markets.
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- Negotiate lease and commercial agreements to secure the best possible locations and commercial terms for NewU.
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- Negotiate rentals, CAM, revenue share, security deposits,



escalation, fit-out periods, signage rights, lease tenure and other key commercial terms.
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- Develop long-term relationships with leading developers and landlords to ensure early access to attractive upcoming retail opportunities.
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n Cross-Functional Coordination

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- Work closely with Operations, Projects, Finance, Legal, Marketing and other internal teams to ensure smooth progression of each opportunity from identification to store opening.
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- Coordinate site visits, feasibility assessments, commercial approvals, documentation, possession and handover.
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- Ensure all commercial commitments made by landlords/developers are clearly documented and communicated to relevant internal teams.
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- Proactively identify and resolve bottlenecks that may impact site closure, possession or store-opening timelines.
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nProcess & Systems Management

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- Establish and continuously improve processes, systems and SOPs required for effective management of the Business Development and Expansion function.
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- Create standardized formats for market mapping, site evaluation, commercial comparison, franchise evaluation and management approvals.
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- Ensure adherence to defined approval processes and documentation requirements.
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- Regularly review existing processes and recommend improvements to increase speed, visibility and effectiveness of expansion.
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n Market Identified → Site/Franchise Lead → Evaluation → Commercial Negotiation → Approval → LOI → Agreement → Possession → Fit-Out → Store Opening

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- Ensure timely day-to-day updates of all ongoing discussions, negotiations, approvals and pending actions.
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- Prepare weekly and monthly MIS highlighting pipeline status, key developments, pending decisions, risks and upcoming closures.
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- Conduct regular reviews with reporting managers/senior management and ensure timely closure of agreed action points.
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- Maintain visibility on the future expansion pipeline to support annual and long-term store-opening plans.
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nLease Documentation & Closure

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- Coordinate with Legal for lease agreements and other property-related documentation.
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- Ensure commercial terms agreed in the LOI/term sheet are correctly incorporated into the final agreement.
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- Coordinate documentation relating to landlord approvals, possession, statutory requirements and other prerequisites.
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n Store Handover & Opening Coordination

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- Coordinate with Projects, Operations and landlords for timely site possession and handover.
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- Ensure agreed landlord scope and infrastructure commitments are completed before possession.
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- Track key milestones from site approval → LOI → agreement → possession → fit-out → store opening.
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- Highlight potential delays or commercial issues proactively and drive resolution.
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nKey Deliverables / KPIs

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- Achievement of annual store expansion targets
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- Number and quality of new markets/catchments identified
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- Pipeline of future retail locations. New franchise partners identified and onboarded
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- Expansion through existing franchise partners
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nQualification and Experience

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- MBA / PGDM in Marketing, Retail Management, Real Estate, Finance or Business Management preferred.
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- 10 + years of relevant experience in Business Development, Retail Expansion, Leasing or Retail Real Estate.

Experience working with a beauty, cosmetics, fashion, lifestyle, footwear, jewellery, QSR or other consumer retail brand would be highly preferred.

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- Candidates currently working with established multi-store retail brands will have an advantage.
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- Hands-on experience in mall as well as high-street expansion is preferred.
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- Existing relationships with major mall developers, landlords, IPCs and retail property consultants would be a significant advantage.
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nBehavioral Competencies

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- Commercially sharp: Able to balance location quality with financial viability.
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- Strong negotiator: Confident in dealing with senior representatives of developers and landlords.
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- Market connected: Actively tracks new developments and opportunities rather than relying solely on brokers.
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- Analytical: Makes site recommendations based on data and commercial logic rather than intuition alone.
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- Agile and responsive: Comfortable operating in a fast-paced retail environment with aggressive expansion timelines.
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- Willing to travel: Should be comfortable travelling frequently for market visits, site evaluations and negotiations.
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📌 Business Development Manager (Ghaziabad)
🏢 H u0026 B STORES
📍 Ghaziabad