Company: Vixel Business Solutions LLP

Role: B2B LinkedIn Ads & Demand Generation Manager

Type: Full-time

Work Mode: Remote

Experience: 2–5+ years

Joining: Immediate / ASAP preferred

About VixelVixel is a B2B sales-enablement company helping businesses build predictable outbound and sales pipelines.

We work with 50+ B2B clients across SaaS, technology, AI, IT services, consulting and other high-ticket B2B categories.

We are now looking for a B2B LinkedIn Ads & Demand Generation Manager who can own paid demand generation for our clients as well as Vixel.

This is not a role for someone who simply knows how to launch LinkedIn campaigns.

We need someone who understands ICP → targeting → offer → creative → lead → qualification → meeting → pipeline.

What you'll ownYou will independently manage LinkedIn demand-generation campaigns across multiple B2B accounts.

1. Campaign Strategy

- Understand each client's ICP, buyer personas, offer and sales cycle.
- Build LinkedIn advertising strategies around business and pipeline objectives.
- Develop account-based targeting strategies for high-value prospects.
- Recommend the right campaign structure, audience and offer for each client.

2. LinkedIn Ads Execution

- Build, launch and manage LinkedIn campaigns end-to-end.
- Manage Lead Gen Forms, website conversion and retargeting campaigns.
- Build company, job-function, seniority and account-list audiences.
- Manage budgets and continuously reallocate spend toward winning campaigns.
- Set up and maintain conversion tracking and UTM structures.

3. Creative & Testing

- Develop campaign angles, hooks and ad copy.
- Work with the creative/content team to produce campaign assets.
- Continuously A/B test:
- Audiences
- Offers
- Ad copy
- Creatives
- CTAs
- Landing pages
- Lead forms
- Identify what is actually driving qualified demand, not just cheap clicks.

4.



Lead Quality & Pipeline You will be measured beyond impressions and clicks.

Your focus will be

Ad Spend → Leads → Qualified Leads → Meetings → Opportunities → Pipeline

You should be comfortable tracking and improving:

- CPL
- Cost per qualified lead
- Lead-to-meeting conversion
- Meeting quality
- Pipeline generated
- CAC / ROI where attribution is available

5. Client Account Management

- Manage multiple client campaigns simultaneously.
- Prepare clear performance reports and actionable insights.
- Explain what worked, what didn't and what should change next.
- Participate in client calls when required.
- Take ownership of campaign performance instead of waiting for instructions.

6. Vixel's Own Growth You will also own LinkedIn demand generation for Vixel.

Your goal will be to help us generate conversations with:

- B2B founders
- CXOs
- Revenue leaders
- Sales leaders
- Marketing leaders

and turn paid campaigns into a predictable source of qualified opportunities for Vixel. What we're looking forMust-have:

- 2–5+ years of hands-on paid advertising experience.
- Robust hands-on experience with LinkedIn Campaign Manager.
- Proven experience running B2B campaigns.
- Experience managing multiple accounts/campaigns.
- Strong understanding of B2B ICP and buyer personas.
- Experience with LinkedIn Lead Gen Forms, retargeting and conversion campaigns.
- Strong understanding of campaign analytics and attribution.
- Comfortable working with CRM and marketing/sales funnel data.
- Strong analytical and experimentation mindset.





Strong advantage if you have
- B2B SaaS experience
- ABM experience
- Experience with high-ticket B2B sales
- Experience advertising to US/UK/EU markets
- Experience with HubSpot or similar CRMs
- Experience with landing-page optimization
- Experience working with sales teams
- Experience generating meetings/pipeline rather than just leads

Who this role is NOT forThis probably isn't the right role if your experience is primarily:
- Running Meta/Google ads for D2C brands
- Optimizing campaigns purely for clicks or impressions
- Following predefined campaign instructions
- Reporting vanity metrics without understanding pipeline
- Managing only one brand/account
- Launching campaigns without understanding the sales process

What success looks likeWithin your first few months, you should be able to take a client's: ICP + Offer + Sales Goal and independently build:

Target Accounts → Decision Makers → Campaigns → Qualified Leads → Meetings → Pipeline

You will have significant ownership over the paid acquisition function and will be expected to bring ideas, experiments and improvements rather than simply execute a checklist.

CompensationCompetitive fixed compensation based on experience and proven results.

Candidates with a strong track record of generating qualified B2B pipeline can command a premium.

How to applyPlease send

1. Your CV / LinkedIn profile
2. B2B LinkedIn campaigns you've personally managed
3. Typical monthly ad budgets you've handled
4. Industries/geographies you've worked with
5. Your best campaign result, including numbers such as CPL, qualified leads, meetings or pipeline
6. Any case study, campaign dashboard or portfolio you can share

If you can show us that you've turned LinkedIn ad spend into qualified B2B conversations, we'd like to speak with you.

📌 B LinkedIn Ads & Demand Generation Manager (India)
🏢 VixelBiz
📍 India