Assistant Trade Marketing Manager - Key Roles & Responsibilities (FMCG)

An Assistant Trade Marketing Manager acts as a bridge between the Sales and Marketing teams to ensure effective execution of brand and promotional activities in the market.

Key Responsibilities
Trade Promotion Planning
Develop and execute trade marketing campaigns.
Plan consumer offers, retailer schemes, and seasonal promotions.
Ensure promotions drive sales and market share growth.
Sales Support
Provide sales teams with promotional materials and merchandising tools.
Coordinate launch activities for recent products.
Support achievement of sales targets through market activation.
Channel Management
Work closely with Contemporary Trade, General Trade, and E-commerce channels.
Design channel-specific promotional plans and visibility programs.
Monitor implementation across stores and regions.
Merchandising & Visibility
Improve in-store visibility through POSM (Point of Sale Materials).
Ensure proper product placement, display execution, and planogram compliance.
Coordinate with agencies for branding and retail activation.
Market Analysis
Analyze market trends, competitor activities,



and sales data.
Track promotion effectiveness and ROI.
Provide recommendations for improving trade initiatives.
Budget Management
Assist in managing trade marketing budgets.
Monitor spending against approved plans.
Ensure cost-effective execution of campaigns.
Stakeholder Coordination
Coordinate with Marketing, Sales, Supply Chain, and external agencies.
Ensure timely availability of promotional materials and products.

KPIs
Sales growth
Secondary sales achievement
Market share growth
Promotion ROI
Outlet coverage
Visibility compliance
Recent product launch success

Skills Required
Trade Marketing & Sales Planning
FMCG Channel Knowledge
Data Analysis & Reporting
Excel & PowerPoint
Communication & Negotiation Skills
Project Management
Retail Execution Management

Typical FMCG Experience Requirement
3 to 6 years of experience in Trade Marketing, Sales, Category Management, or Channel Marketing within FMCG companies.Role & responsibilities

Preferred candidate profile

📌 Assistant Trade Marketing Manager Modern Trade Mumbai
🏢 Parag Milk Foods
📍 Mumbai