Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to manage and improve the hotel's online presence, generate direct bookings, increase brand visibility, and support overall sales and revenue growth.

Key Responsibilities
Manage the hotel's social media platforms including Instagram, Facebook, Google Business Profile, etc.
Create and publish engaging posts, reels, stories, videos, and promotional content.
Plan and execute monthly digital marketing campaigns for rooms, F&B;, events, packages, and special offers.
Manage and optimize Meta Ads and Google Ads campaigns.
Improve hotel visibility on Google Search and Google Business Profile.
Monitor and respond professionally to online reviews, comments, and customer enquiries.
Promote direct bookings through social media, WhatsApp, website, and other digital channels.
Coordinate with the Front Office, F&B;, and Sales teams to collect updated offers, photographs, videos, and promotional information.
Support OTA promotions and online visibility in coordination with the Sales/Revenue team.
Monitor competitors' online promotions, pricing, offers, and digital activities.
Track campaign performance, enquiries, leads, engagement, reach, and conversions.
Prepare weekly/monthly digital marketing reports for management.




Maintain consistency in the hotel's brand image, communication, and online content.
Explore current digital marketing opportunities to increase room occupancy, F&B; sales, events, and overall revenue.

Required Skills
Knowledge of Instagram, Facebook, Google Business Profile, Meta Ads and Google Ads.
Basic knowledge of Canva / Photoshop / video editing is preferred.
Positive content-writing and communication skills.
Knowledge of social media analytics and digital marketing performance tracking.
Creative thinking and ability to generate new promotional ideas.
Basic understanding of the hospitality/hotel industry is an advantage.
Ability to work with different departments and meet deadlines.

Performance Expectations / KPIs
Increase social media reach and engagement.
Increase hotel enquiries through digital channels.
Generate more direct room bookings.
Improve Google visibility and online reputation.
Increase campaign ROI and qualified leads.
Support room, F&B; and event revenue through digital promotions.
Maintain regular and high-quality online content.

Pay: ₹12,000.00 - ₹20,000.00 per month

Perks
Food provided
Paid time off

Work Location: In person

📌 Digital Marketing Manager Kochi
🏢 HOTEL PRAYANA
📍 Kochi