Job Description

Social Media & Communications Officer

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Department: Marketing & Communications / Administration

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Reporting To: Head – Marketing & Communications

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Location: P P Savani University

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Job Purpose

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To manage the University's social media presence and digital communications, strengthen the University's brand image, and effectively showcase academic, research, student, faculty, and institutional achievements.

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Key Responsibilities

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- Manage and maintain official social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
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- Develop and publish engaging content related to university events, achievements, admissions, student activities, faculty achievements, research, placements, and campus life.
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- Prepare social media posts, captions, creatives, reels, videos, and other digital content.
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- Coordinate with various Schools and Departments to collect relevant updates, photographs, videos, and success stories.
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- Cover important University events and coordinate photography/videography requirements.
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- Plan and maintain a monthly social media content calendar.
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- Monitor social media engagement, reach, followers, and other performance metrics and prepare periodic reports.
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- Respond to comments, messages, and queries professionally and coordinate with concerned departments where required.
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- Identify current social media trends and implement suitable content strategies to increase engagement and visibility.
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- Ensure all communication follows the University's branding, tone, guidelines, and approval processes.
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- Support admission campaigns, institutional campaigns, celebrations, awareness campaigns, and promotional activities.
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- Coordinate with graphic designers, video editors, photographers, and external agencies, wherever required.
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- Monitor the University's online reputation and highlight positive institutional achievements and stories.
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- Maintain an organized digital repository of photographs, videos, creatives, and other communication materials.
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Key Skills & Competencies:

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- Excellent written and verbal communication skills.
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- Strong knowledge of social media platforms and digital communication.
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- Positive content writing, storytelling, and caption-writing skills.
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- Understanding of social media trends, analytics, and engagement strategies.
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- Basic knowledge of Canva, Photoshop, CapCut, Premiere Pro, or similar tools will be an advantage.
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- Creative mindset with strong attention to detail.
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- Good coordination and interpersonal skills.
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- Ability to work under deadlines and manage multiple activities simultaneously.
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📌 Social Media & Communications Officer (Devsaki)
🏢 P P Savani University
📍 Devsaki