About the role

Koyō is an AI-native hiring platform. Recruiting software today is slow, ugly, and hated by the people forced to use it daily; we're building the replacement. We're early — small team, real customers, and almost no one knows we exist yet.

That last part is your job. As our first marketing hire you'll own how Koyō sounds and where it shows up: LinkedIn, cold email, and whatever else you can argue for. You'll write a lot, ship fast, and see your work in market within days rather than quarters. You'll work directly with the founding team.

Responsibilities
Lead and execute creative LinkedIn campaigns for Koyo.
Develop and manage targeted email marketing campaigns.
Design and implement LinkedIn outbound strategies.
Define target segments and develop comprehensive marketing strategies.
Analyze campaign performance and optimize strategies for maximum impact.
Craft engaging and creative marketing communications.

What we offer




Prospect to lead and scale marketing initiatives from inception.
Direct impact on Koyo's market presence and growth.
A challenging, outcome-driven work environment.
Mentorship in strategic marketing and campaign optimization.
Exposure to defining target segments and full-cycle campaign management.

Requirements Must-have
Robust interest in strategic marketing
Outcome-driven mindset
Passion for creative writing and communication

Positive-to-have
Experience with newsletters
Interest in podcast production
Worked on own Social Media/Blogging or something similar

Experience
Experience with targeted email campaigns
Experience with LinkedIn outbound campaigns
Experience defining target segments and strategy
Experience optimizing marketing campaigns
Experience leading creative LinkedIn campaigns

📌 Growth Intern Gtm Bengaluru
🏢 Newton School
📍 Bengaluru