Job Description

About the Role

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Pepper Content is looking for a CRM Copywriter to join our dedicated FinTech content studio in Bangalore. In this role, you'll create sharp, engaging, and conversion-focused communication for a leading financial services brand across CRM and lifecycle marketing channels.

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We're looking for someone who understands how to communicate financial products in a simple, relevant, and consumer-friendly way, while maintaining brand voice, accuracy, and compliance. You'll work closely with CRM, marketing, design, and client teams to create communication that drives engagement, activation, retention, and conversions.

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This is a full time, on-site role based out of Bangalore and is open only to immediate joiners.

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What You'll Own

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- Write compelling CRM copy for emailers, SMS, push notifications, WhatsApp, in-app messages, and other lifecycle communication channels.
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- Develop communication across the customer journey, including acquisition, onboarding, activation, engagement, retention, cross-sell, and reactivation.
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- Create concise, conversion-focused copy for FinTech and financial products, including payments, lending, credit cards, investments, insurance, and other financial services.
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- Develop multiple copy variations for A/B testing, personalization, segmentation, and different customer cohorts.
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- Translate complex financial products, features, and offers into simple, clear, and engaging consumer communication.
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- Work with CRM and marketing teams to understand campaign objectives, audience segments, customer journeys, and performance metrics.
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- Adapt messaging based on customer insights, campaign performance, and business objectives.
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- Ensure all communication is grammatically accurate, brand-aligned, compliant, and ready for deployment.
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- Collaborate with designers and internal teams to ensure copy works effectively across different formats and creative assets.
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- Incorporate feedback from internal teams and client stakeholders within defined timelines.
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Who You Are

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- 2–5 years of experience in copywriting, CRM copywriting, lifecycle marketing, or content marketing.
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- Prior experience in FinTech, BFSI, banking, lending, payments, credit cards, insurance, or financial services is highly preferred.
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- Strong understanding of CRM and lifecycle communication across email, SMS, push, WhatsApp, and in-app channels.
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- Excellent command of English with strong writing, editing, and proofreading skills.
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- Ability to write short, sharp, persuasive, and conversion-focused copy.
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- Comfortable working with customer segments, campaign briefs, CTAs, offers, and customer journeys.
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- Ability to simplify complex financial concepts into consumer-friendly communication.
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- Strong understanding of brand tone, messaging consistency, and communication hierarchy.
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- Highly organized and comfortable working in a quick-paced, deadline-driven environment.
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📌 Copywriter (Bengaluru)
🏢 Pepper
📍 Bengaluru