Job Description

Company: Me n Moms

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Location: Mumbai – Head Office

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Experience: 5–8 Years

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Industry: D2C / Retail / Baby & Kids / Lifestyle

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Position: Senior Social Media Manager

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About the Role

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We are looking for a highly driven and hands-on Senior Social Media Manager who can build and scale Me n Moms' social media presence and take the brand to the next level.

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The ideal candidate should have solid D2C experience and a proven track record of taking a brand from 0→1 and scaling its social media presence through content, creators, campaigns and community building.

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This is a growth-oriented role, not just a content-management role. The candidate will be responsible for building the social media strategy, creating a strong content engine, driving organic growth and making Me n Moms a highly visible and engaging brand in the parenting & baby-care space.

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Key Responsibilities

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- Develop and execute the overall Social Media Strategy for Me n Moms across Instagram, Facebook, YouTube and other relevant platforms.
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- Build the brand's social media presence from 0→1 and scale it significantly in terms of reach, engagement, followers and brand visibility.
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- Create a strong content strategy and content calendar aligned with brand objectives and business goals.
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- Drive Instagram/Reels growth, including identifying trends, viral formats, content hooks and storytelling opportunities.
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- Develop social-first campaigns that generate high reach, engagement and brand awareness.
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- Lead Influencer Marketing, Creator Collaborations and UGC initiatives.
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- Build a continuous pipeline of creators and develop long-term creator relationships.
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- Identify opportunities to make the brand relevant, relatable and culturally/socially current.
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- Work closely with the Creative, Marketing, E-commerce and Business teams to align social media with overall business objectives.
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- Brief and manage internal/external creative teams for social content.
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- Track and analyse social media performance and continuously optimise the strategy.
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- Monitor competitors, D2C brands, emerging trends and consumer behaviour.
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- Experiment with new content formats, platforms and growth strategies.
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- Develop strong community engagement and brand advocacy.
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- Use data and insights to understand what content works and replicate successful formats.
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- Drive measurable growth in reach, engagement, followers, video views, community and organic traffic.
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📌 Senior Social Media Manager (Mumbai)
🏢 Me N Moms
📍 Mumbai