Key Responsibilities:
Develop and execute high-budget Meta Ads campaigns focused on lead generation and student enrollments.
Design full-funnel marketing strategies (Awareness, Consideration, Conversion).
Manage large-scale monthly ad spends with robust ROI and CPL optimization.
Create audience targeting strategies (Lookalike, Custom Audiences, Retargeting).
Perform A/B testing on creatives, copies, landing pages, and ad formats.
Track and analyze campaign performance using Meta Ads Manager, Pixel, and Conversion API.
Coordinate with creative, content, and sales teams to ensure lead quality and conversion.
Optimize campaigns based on performance metrics like CPL, CAC, ROAS, CTR, and Conversion Rate.
Monitor competitor campaigns and industry trends.
Ensure compliance with Meta advertising policies.
Prepare detailed weekly and monthly performance reports.

Required Qualifications:
Bachelor’s degree in Marketing, Business,



or related field.
8+ years of hands-on experience in Meta Ads management.
Proven experience in the EdTech industry (mandatory/preferred as per requirement).
Solid understanding of digital marketing funnels and student acquisition models.

Key Skills:
Expertise in Meta Ads Manager & Business Manager.
Performance Marketing & Lead Generation Strategy.
Budget Management & Scaling Campaigns.
Data Analytics & Performance Optimization.
Pixel & Conversion Tracking Implementation.
Strong analytical and reporting skills.
Excellent communication and coordination abilities.

Pay: ₹45,413.78 - ₹80,190.89 per month

Advantages:
Flexible schedule
Leave encashment
Paid sick time
Work from home

Work Location: In person

📌 Meta Ads Expert Noida
🏢 IMTS Institute
📍 Noida