Key ResponsibilitiesDigital Advertising
Plan, set up, manage, and optimize Meta (Facebook/Instagram) advertising campaigns to achieve business KPIs (leads, conversions, ROI).
Plan and manage Google Ads campaigns (Search, Display, and Performance Max) efficiently with budget tracking.
Perform regular A/B testing of ad creatives, messaging, targeting, and bidding strategies to improve performance.

SEO (Search Engine Optimization)
Perform on-page and off-page SEO optimization to boost organic visibility.
Conduct keyword research and competitor analysis to inform strategies.
Monitor site performance, rankings, traffic, and technical SEO issues.
Implement SEO best practices in coordination with content and web teams.

Reporting & Analytics
Track, analyze, and report campaign performance using tools like Google Analytics,



Search Console, and platform insights.
Provide actionable recommendations to improve ROI and key metrics.
Monitor trends, performance metrics, and competitive landscape.

Collaboration & Execution
Work with the content team to align messaging and visuals for ads and SEO assets.
Stay updated on latest digital marketing trends, tools, and platform policy changes.
Support broader marketing initiatives that align with company goals

Pay: ₹25,000.00 - ₹35,000.00 per month

Perks:
Adaptable schedule
Work from home

Experience:
total work: 1 year (required)

Work Location: In person

📌 Digital Marketing Executive Shalimar Bagh
🏢 the night marketer
📍 Shalimar Bagh