HIRING: SENIOR SOCIAL MEDIA STRATEGIST (FASHION)

Mumbai | Full-time | On-ground

About the Role

We are looking for a Senior Social Media Strategist with a solid fashion sensibility and proven experience in leading brand social media at a strategic level. This role requires someone who can plan 90 days ahead, anticipate brand needs, shape long-term content direction, and translate fashion narratives into high-performing social content.

You will own the social media strategy end-to-end and work closely with internal or outsourced graphic design teams to build a cohesive, elevated, and consistent brand presence across platforms.

Key Responsibilities
Lead 90-day social media strategy and planning aligned with brand, seasonal, and campaign goals
Build and oversee monthly content calendars and posting schedules
Drive content strategy for Instagram (primary), Facebook, and LinkedIn
Define grid aesthetics, storytelling flow, and content formats
Brief, guide, and collaborate with graphic designers to execute the visual direction
Strategically grow engagement, reach,



and follower base
Track performance, analyse insights, and optimise content for growth
Stay ahead of fashion, culture, and platform trends and integrate them into planning

Experience & Skills
4+ years of mandatory experience in social media strategy (fashion/lifestyle brands preferred)
Strong fashion sensibility with an eye for aesthetics, styling, and visual storytelling
Proven experience leading content planning and grid direction
Ability to plan and execute content 90 days in advance
Strong copywriting, communication, and strategic thinking skills
Experience managing multiple platforms simultaneously
Comfortable working closely with creative teams and stakeholders

Job Types: Full-time, Permanent

Benefits:
Paid time off
Work from home

Job Types: Full time, Permanent

Pay: ₹50,000.00 - ₹85,000.00 per month

Advantages:
Cell phone reimbursement
Internet reimbursement

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