Job Description

Job Description – Influencer Operations & Content Executive

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Company: URPopular

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Role: Influencer Operations & Content Executive

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Salary: ₹25,000–₹30,000 per month

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Function: Influencer Marketing | Content | Production | Operations

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URPopular is looking for a highly execution-oriented Influencer Operations & Content Executive who can manage influencer programs as well as coordinate content, video production, events, and digital content initiatives for our clients.

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This is a hands-on role for someone who enjoys working with creators, coordinating multiple moving pieces, and getting things executed from start to finish.

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Key Responsibilities

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- Influencer Discovery & Activation: Search and identify relevant influencers across Instagram, YouTube and other platforms based on client requirements; reach out to creators at scale and build an active creator pipeline.
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- Affiliate Influencer Onboarding: Contact, negotiate with and onboard a large number of influencers onto affiliate and performance-based influencer programs for our clients. Continuously expand and manage these creator communities.
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- Influencer Program Management: Coordinate campaigns from onboarding to execution, including briefs, communication, content timelines, approvals, tracking, links, deliverables and campaign reporting.
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- Creator Relationship Management: Maintain regular communication with influencers, solve execution issues and ensure creators remain active and engaged with ongoing programs.
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- Content Operations: Coordinate scripts, concepts, shoots, edits,



approvals and publishing of videos/content for clients and URPopular initiatives.
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- Video & Production Coordination: Work with creators, videographers, editors, designers and internal teams to ensure shoots and productions are completed on time.
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- Event Operations: Support and coordinate influencer events, brand activations, shoots and on-ground production requirements.
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- YouTube Channel Operations: Work with internal staff and external creators to launch and operate YouTube channels, including creator coordination, content planning, production scheduling and publishing.
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- Team Coordination: Work with other executives, interns, creators and production partners to ensure campaigns and content projects move smoothly.
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- Execution & Tracking: Maintain trackers and ensure every creator, video, campaign, production and client deliverable is followed through until completion.
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Who We Are Looking For

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Someone who is fast, organised, highly proactive and comfortable with constant follow-ups. The person should enjoy speaking with creators, searching for influencers, coordinating shoots and handling multiple projects simultaneously.

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Experience in influencer marketing, creator management, social media, content production, video production or event operations will be preferred. Strong communication skills, positive internet research ability and comfort with Google Sheets/Excel are important.

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This is primarily an execution role. We are looking for someone who can take ownership, coordinate people and make sure things actually get done.

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Salary: ₹25,000–₹30,000/month, depending on experience and capabilities

📌 Influencer Operations & Content Executive (Mumbai)
🏢 URPopular - Influencer Marketing
📍 Mumbai