Marketing Analytics | Specialist / Associate Manager / Manager

Location: Gurgaon

Work Mode: 5 Days Work From Office

Shift: 2:00 PM to 11:00 PM IST

Notice Period: Candidates with a maximum 45-day notice period preferred

Role & responsibilities

We are looking for experienced Marketing Analytics professionals with robust expertise in marketing and customer analytics, data-driven problem solving, and business consulting.

The role involves working on marketing and customer-focused problems to drive customer acquisition, engagement, retention, cross-sell, marketing effectiveness and business growth through advanced analytics and actionable insights.

Key Responsibilities
Analyze customer behavior, campaign performance, channel effectiveness, marketing ROI and customer journeys.
Develop analytical solutions around segmentation, targeting, acquisition, engagement, cross-sell, retention and customer lifetime value.
Build and apply campaign measurement frameworks including test & control, attribution, incremental lift, conversion and ROI analysis.
Identify funnel leakage, customer growth opportunities and drivers of marketing performance.
Translate analytical findings into clear business recommendations for senior stakeholders.
Work with internal and client teams to define KPIs, data requirements,



business rules and analytical methodologies.
Support/lead client-facing workstreams, stakeholder discussions and executive presentations.
Stay updated on digital marketing, personalization, experimentation and marketing measurement.

Preferred candidate profile
B.Tech/M.Tech, MBA from Tier 1 college with 4 to 10 yrs of experience.
Bachelor's/Master's degree in Marketing, Business, Economics, Statistics, Analytics or a related discipline.
Robust experience in Marketing Analytics / Customer Analytics is mandatory.
Solid understanding of marketing strategy, campaign execution, customer behavior and performance measurement.
Strong analytical and problem-solving skills with the ability to translate business problems into analytical solutions.
Hands-on experience with SQL, Python, SAS tools.
Strong communication, storytelling and stakeholder management skills.
Ability to work effectively with cross-functional and client teams.

Important
Marketing Analytics domain experience is mandatory.
Candidates must be comfortable working 5 days from office in Gurgaon.
Candidates should be flexible with the 2:00 PM 11:00 PM IST shift.
Maximum 45 days notice period preferred.

📌 Marketing Analytics Specialist / Associate Manager / Manager Gurugram
🏢 Pylon Management Consulting
📍 Gurugram