We're looking for a hands-on performance marketer to plan, run, and optimise paid campaigns across Meta and Google Ads. This is an execution-heavy role — you'll own campaigns end to end, from setup to reporting, and be measured on results like ROAS, cost per lead, and conversions. Ideal for someone who enjoys living inside ad dashboards and improving numbers week over week.

Key Responsibilities
Plan, set up, and manage paid campaigns on Meta Ads and Google Ads
Own budgets and continuously optimise for ROAS, CPL, CPC, and CTR
Build and test audiences, creatives, and ad copy; run A/B tests
Track and analyse performance using analytics tools; prepare regular reports
Manage conversion tracking (Pixel, Google Tag Manager, GA4)
Research competitors and identify recent growth prospects
Coordinate with the design/content team on ad creatives

Required Skills & Qualifications




[2]+ years of hands-on experience running Meta and Google Ads (not assisting — leading), Linkedin, Email Marketing
Proven track record with real numbers (be ready to share past campaign results)
Solid grasp of key metrics: ROAS, CPL, CPC, CTR, conversion rate
Working knowledge of Google Analytics (GA4), Meta Pixel, and conversion tracking
Comfortable with spreadsheets and data-driven decision-making
Good analytical thinking and attention to detail

Nice to Have
Familiarity with tools like Google Tag Manager, Looker Studio, or CRM platforms
Basic understanding of SEO, email, or landing-page optimisation
Experience in Ad agency and handling multiple brands

Pay: ₹300,000.00 - ₹500,000.00 per year

Work Location: In person

📌 Performance Marketing Analyst — Coimbatore On Site
🏢 Pixels and Digital
📍 Coimbatore