Job Description

Experience: 1.5+ Years

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Employment Type: Full-Time

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Location: Dwarka, Delhi

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About the Role:

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We are looking for a Performance Marketer who is highly data-driven, hands-on with paid advertising, and experienced in driving leads, sales, and revenue through Meta and Google Ads.

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The ideal candidate should have strong experience working with D2C/DRC and e-commerce brands, be comfortable managing significant monthly ad spends, and understand the complete customer acquisition funnel — from campaign strategy and creative testing to conversion and scaling.

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This role requires someone who can take ownership of campaign performance, identify opportunities, solve performance issues, and consistently work towards profitable growth.

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Key Responsibilities:

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- Plan, execute, manage, and scale Meta and Google Ads campaigns.
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- Develop performance strategies for lead generation, sales, conversions, and revenue growth.
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- Manage and optimize monthly advertising budgets of ₹15–20 Lakhs+.
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- Build campaign structures, audience strategies, retargeting funnels, and scaling strategies.
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- Monitor campaign performance on a daily basis and take quick corrective actions.
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- Continuously optimize campaigns based on ROAS, CAC, CPL, CPA, CTR, CPC, CPM, CVR, AOV, and other key metrics.
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- Conduct regular creative testing across different formats, hooks, messaging, audiences, and offers.
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- Work closely with the creative team to identify winning creatives and provide performance-driven creative feedback.
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- Analyze the complete customer journey and identify opportunities to improve conversion rates and acquisition costs.
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- Manage campaign budgets and ensure efficient utilization of ad spend.
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- Develop and execute retargeting and remarketing strategies.
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- Analyze Shopify sales and customer data to understand product, campaign, and revenue performance.
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- Identify scaling opportunities while maintaining healthy acquisition costs and profitability.
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- Prepare regular performance reports with clear insights, learnings, and action plans.
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- Conduct competitor and market research to identify new growth opportunities.
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- Work closely with internal teams across creative, design, content, and account management.
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- Stay updated with changes in Meta, Google, tracking, attribution, and performance marketing trends.
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- Take complete ownership of campaign performance and proactively recommend new strategies and experiments.
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Must Have Requirements:

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- 1.5+ years of hands-on experience in Performance Marketing.
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- Proven experience managing ₹15–20 Lakhs+ monthly ad spend.
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- Solid hands-on expertise in Meta Ads and Google Ads.
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- Proven experience in Lead Generation and Sales campaigns.
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- Strong experience working with D2C/DRC and e-commerce brands.
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- Well-versed with Shopify, including Shopify analytics, sales data, product performance, conversion tracking, and understanding of the e-commerce funnel.
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- Strong understanding of performance marketing metrics including ROAS, CAC, CPL, CPA, CTR, CPC, CPM, CVR, AOV, and LTV.
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- Experience with Meta Pixel, Conversion API, GA4, and Google Tag Manager.
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- Strong understanding of retargeting, audience segmentation, lookalike audiences, funnel structures, and campaign scaling.
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- Ability to analyze large amounts of campaign and sales data and convert insights into actionable decisions.
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- Strong understanding of creative performance and creative testing.
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- Ability to independently manage budgets, campaigns, and performance targets.
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- Strong communication, analytical, and problem-solving skills.
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Preference:

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- Experience scaling D2C/DRC brands from an early stage to higher revenue levels.
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- Experience managing multiple brands or accounts simultaneously.
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- Strong understanding of Shopify e-commerce metrics and customer acquisition funnels.
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- Experience with landing page optimization and CRO.
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- Understanding of attribution and tracking challenges across Meta, Google, and Shopify.
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- Strong commercial understanding of profitability, contribution margins, CAC, and LTV.
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- Ability to identify growth opportunities beyond simply optimizing existing campaigns.
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📌 Performance Marketer - E-commerce (New Delhi)
🏢 Psycho Scaling Studios
📍 New Delhi