Key Responsibilities

Paid Advertising & PPC Management
Plan, execute, and optimize Google Ads (AdWords), PPC, and paid search campaigns.
Improve Quality Score, CTR, and conversions while reducing cost-per-click (CPC).
Manage campaign budgets and monitor performance to ensure maximum ROI.
Conduct A/B testing for ads and landing pages to improve campaign performance.
Implement remarketing, DSA, PLA campaigns, and advanced PPC strategies.

SEO & Search Engine Marketing
Perform keyword research, keyword expansion, and competitive analysis.
Implement on-page and off-page SEO strategies to improve organic search rankings.
Optimize website content, landing pages, and website architecture for SEO.
Monitor website analytics and search performance metrics.

Social Media & Online Advertising
Manage and optimize Facebook Ads and social media campaigns.
Develop strategies to increase page likes, engagement, and reach.
Monitor and report campaign performance metrics.

Website Development & Content Optimization
Develop, manage, and maintain websites using WordPress,



including theme customization and plugin integration.
Collaborate with development teams to implement SEO best practices on websites.
Work with content and editorial teams to create SEO-optimized content.
Recommend improvements in website structure, content, and internal linking.

Client Communication & Coordination
Conduct regular client calls for campaign discussions, performance reviews, and strategy alignment.
Manage client expectations and ensure timely delivery of digital marketing services.
Act as a point of contact between clients and internal teams.

Analytics & Reporting
Track and analyze website analytics and campaign performance.
Prepare daily, weekly, and monthly performance reports.
Provide actionable insights to improve campaign effectiveness.

E-commerce & Digital Promotion
Manage and promote e-commerce websites and online product campaigns.
Develop digit

📌 Digital Marketing Specialist Chandigarh
🏢 Maxxmann Communications
📍 Chandigarh