Tele caller- Sales - KRA (Key Result Areas)

Designation: Tele caller / Tele sales Executive

Department: Sales & Marketing

Key Result Areas (KRAs)
Lead Generation
Make outbound calls to prospective customers, architects, interior designers, dealers, and corporate clients.
Generate qualified leads for furniture sales and projects.
Maintain daily call targets and lead generation targets.
Customer Follow-up
Follow up on inquiries received through website, social media, exhibitions, and walk-in customers.
Convert inquiries into showroom visits, meetings, or quotations.
Maintain regular communication with prospects until closure.
Appointment Scheduling
Schedule appointments for the sales team, showroom visits, and site visits.
Coordinate meetings between customers and sales executives/design consultants.
Product Promotion
Explain furniture products, customization options, pricing, offers, and delivery timelines.
Promote recent collections, seasonal offers, and corporate furniture solutions.
CRM & Database Management
Update customer information, call records, and follow-up status in CRM.
Maintain accurate lead and customer databases.
Generate daily, weekly, and monthly reports.




Sales Conversion Support
Assist the sales team in converting leads into confirmed orders.
Track quotations and pending orders.
Ensure timely follow-up for order closure.
Customer Service
Handle customer queries regarding products, delivery, installation, and after-sales support.
Escalate complaints and coordinate resolutions with relevant departments.

Key Performance Indicators (KPIs)
Number of calls made per day.
Qualified leads generated per month.
Appointment booking ratio.
Lead-to-sale conversion rate.
Customer follow-up completion rate.
CRM data accuracy.
Customer satisfaction score.
Revenue generated through telecalling support.

Skills Required
Excellent communication and convincing skills.
Hindi and English proficiency (regional language preferred).
Knowledge of furniture products and interior solutions.
CRM and MS Excel proficiency.
Robust follow-up and negotiation skills.
Target-oriented approach.

This KRA can be directly included in a telecaller or performance appraisal format for a furniture manufacturing, retail, or interior furnishing company.

📌 Sales Executive Manesar
🏢 Hansfurniture
📍 Manesar