Job description
We are seeking an experienced and innovative Digital Marketing Specialist to lead the digital marketing efforts for our product App2Food. This role will play a crucial part in driving the online growth of our customers i.e. restaurants.

Responsibilities:
Understanding the social media strategy for App2mobile and clients.
Brief the copy team in line with the brand strategy & expectations.
Brief the design team to ensure the visual is in sync with the copy and the concept
Oversee the management of social accounts.
Perform account analysis and optimizations to meet clients’ ROI goals.
Follow quality assurance standards to ensure quality and accuracy.
Present performance results at client meetings.
Manage and enhance App2Foods clients (restaurants in US) to improve user experience and conversions.
Implement CRO (Conversion Rate Optimization) strategies to increase sales.

Campaign Management:
Build high-converting landing pages and sales funnels to capture leads and drive conversions.
Oversee paid advertising campaigns on platforms like Google Ads,



Facebook, and Instagram.
Continuously optimize campaigns to maximize ROI and reduce acquisition costs.

SEO & Content Marketing:
Implement SEO strategies to improve organic rankings and drive traffic.
Collaborate with content creators to produce engaging, keyword-optimized content.

Qualifications and Skills
Bachelor’s degree in Marketing, Business, or a related field.
Should have Digital Marketing certifications.
4+ years of experience in digital marketing, with a focus on handling international clients.
Familiarity with Canva, ChatGPT, or similar AI tools to create content.
Proficiency in Google Ads, Facebook Ads, SEO, SMO, and SMM.
Solid analytical skills and a data-driven approach to decision-making.
Valuable written English skills for creating compelling marketing content
Positive communication and data/report management abilities.
A proactive mindset with a proven

📌 Digital Marketing Specialist Gurugram
🏢 App2mobile.com
📍 Gurugram