Role Overview

This is a core execution role for a Google Ads specialist who has already cut their teeth at an agency and wants a portfolio of accounts where their decisions directly move the RoAS needle. You will independently manage 6 to 10 client accounts spanning B2B lead generation and B2C/D2C performance, across the full Google Ads ecosystem: Search, PMax, Shopping, Demand Gen, YouTube, Display, and remarketing. You are accountable for results, not just activity.

What You’ll Own

End-to-End Campaign Management: Plan, build, launch, and optimize campaigns across Search, PMax, Shopping, Demand Gen, YouTube, Display, and remarketing for a portfolio of B2B and B2C clients.

RoAS & Performance Ownership: Hit and beat client RoAS, CPL, and CPA targets. No hiding behind “the algorithm is still learning”.

Account Strategy: Recommend campaign structures, budget allocations, and bidding strategies tailored to each client’s funnel stage and business goal. Differentiate clearly between B2B intent capture and B2C demand generation.

Tracking & Analytics:



Own tracking implementation and audits across GA4, Google Tag Manager, Google Merchant Center, and conversion APIs. You catch tracking issues before clients do.

Testing Discipline: Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages. Maintain test logs and document learnings for the team.

Client-Facing Reporting: Build performance decks for monthly and quarterly business reviews. Present numbers with context and recommendations, not screenshots from Ads Manager.

Cross-Team Collaboration: Work closely with Client Servicing, SEO, Meta Ads, and Creative teams. Brief creatives on what’s needed and why, not just “we need current ads”.

Mentor Associates: Guide Google Ads Associates on campaign hygiene, troubleshooting, and best practices.

Tools You’ll Work With

Google Ads Editor, GA4, Google Tag Manager, Google Merchant Center, Looker Studio, Google Ads Scripts, and advanced Excel/Google S

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