Roles & Responsibilities
Independently plan, build, and manage paid-search campaigns end-to-end for assigned accounts.
Own daily and weekly optimisations: bids, budgets, negatives, search-term reviews, and structured A/B testing.
Track and improve KPIs (CPL, CPA, ROAS, CTR, conversion rate); diagnose underperformance and act decisively.
Implement and QA conversion tracking, UTMs, and tagging with the analytics team.
Apply smart bidding and automation; test and adopt recent platform features and betas.
Build transparent performance reports and dashboards, translating data into actionable insights.
Present results and recommendations in client and internal reviews.
Support and guide Executives on execution tasks and quality standards.




Manage budget pacing and reconciliation for assigned accounts.
Stay ahead of platform updates, industry trends, and competitor activity.

Qualifications
2.5 years of experience in paid search or performance marketing.
Strong hands-on campaign management on Google Ads and Microsoft (Bing) Ads.
Solid grasp of keyword planning, bidding strategies, and optimisation techniques.
Proficiency in MS Excel, PowerPoint, and reporting tools.
Google Ads / Microsoft Ads certifications preferred.
Solid analytical, communication, and stakeholder-management skills.

📌 Sr Specialist Biddable Performance Navi Mumbai (India)
🏢 LS Digital Group
📍 India