13 Sep
|
Propfinder
|
India
Key ResponsibilitiesDevelop and execute marketing strategies aligned with the company’s business objectives.
Plan and manage digital marketing campaigns across Google, Meta, Instagram, LinkedIn, and other relevant platforms.
Drive lead generation, brand awareness, customer acquisition, and engagement.
Manage performance marketing campaigns and optimize them to improve lead quality and ROI.
Oversee SEO, SEM, SMM, content marketing, email marketing, and other digital marketing initiatives.
Analyze campaign performance, customer behavior, and market trends to identify growth prospects.
Coordinate with the Sales Team to ensure effective lead management and conversion.
Develop marketing content, creatives, campaigns, and promotional materials in collaboration with internal and external teams.
Manage marketing budgets and ensure efficient utilization of resources.
Track and report key marketing metrics, including leads, CPL, conversions, ROI, and campaign performance.
Conduct competitor and market research to identify recent opportunities and improve marketing strategies.
Required Skills & Qualifications1–5 years of experience in marketing.
Robust knowledge of Digital Marketing, Performance Marketing, SEO, SEM, SMM, and Content Strategy.
Proven experience in lead generation and campaign management.
Strong analytical and data-driven decision-making skills.
Experience with Google Ads, Meta Ads, Google Analytics, CRM tools, and other marketing platforms.
Ability to manage multiple campaigns and projects simultaneously.
Key Performance Indicators (KPIs)Quality Lead Generation
Cost Per Lead (CPL)
Lead-to-Site-Visit Conversion
Lead-to-Sales Conversion
Marketing ROI
Brand Visibility and Engagement
Campaign Performance and Optimization
📌 Digital Marketing Manager Bengaluru (India)
🏢 Propfinder
📍 India