Senior Media Buyer (Performance Marketing)

Location: Mumbai

Experience: 3+ Years

Employment Type: Full time

About the Rol

e We are looking for a highly analytical and execution-focused Senior Media Buyer to manage and optimize performance marketing campaigns across multiple digital advertising platforms. The ideal candidate will have hands-on experience in campaign execution, tracking implementation, optimization, and reporting while driving measurable business outcomes for clients

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Key Responsibiliti
es Plan, launch, manage, and optimize campaigns across Meta, Google Ads, Linked In Ads, Snapchat Ads, and X Ad s. Own campaign execution from setup to optimization, reporting, and scalin g. Ensure accurate campaign setup, audience targeting, budget allocation, tracking, and quality check s. Monitor performance and optimize campaigns to improve KPIs such as CPA, ROAS, CTR, Conversion Rate, and Lead Qualit y. Implement and validate tracking through Google Tag Manager, GA4, Meta Pixel, Conversion API, and Google Ads Conversion Trackin g. Troubleshoot campaign, tracking,



and platform-related issue s. Ensure compliance with advertising policies and platform guideline s. Create and maintain reporting dashboards using Looker Studio, Excel, Google Sheets, or similar tool s. Analyze campaign performance and provide actionable recommendation s. Collaborate with creative, strategy, analytics, and account management team s. Present campaign performance insights and recommendations to stakeholders and client s. Stay updated with platform changes, ad products, and industry best practice s.
Requireme
nts3+ years of experience in Performance Marketing / Media Buyi ng. Robust hands-on experience with Meta Ads, Google Ads, Linked In Ads, Snapchat Ads, and X A ds. Expertise in audience targeting, bidding strategies, attribution models, and campaign optimizati on. Solid understanding of tracking, pixels, tags, conversion APIs, and analytics too ls. Experience creating reports and

📌 Senior Media Buyer Maharashtra
🏢 Schbang
📍 Maharashtra