Duties:

Senior Manager, Strategic Programs & Audience Marketing, India (IC5)

Role overview:

The Senior Manager, Strategic Programs and Audience Marketing will develop and implement India's program and audience marketing strategy, bringing flagship programs to life through engaging physical and digital experiences.

This role requires deep understanding of B2B SaaS marketing across the customer lifecycle and active participation in growing India sales and marketing teams. You'll partner closely with India Sales, APAC Integrated Marketing, Solution Consultants, Partners & Alliances and EFM peers. The ideal candidate has a robust background in building and executing high-calibre, pipeline and revenue generating programs delivered at scale.

The right candidate has solid written, communication, project management and influencing skills, is comfortable in a fast-paced, high-pressure environment, and experienced with digital, event, account-based and content marketing practices to develop innovative programs with pragmatic delivery.

Key Responsibilities:




Develop and deliver integrated programs with responsibility for achieving delegate registration, attendance and pipeline targets
Collaborate cross-functionally to orchestrate customer marketing programs with scaled execution in areas such as Acquisitions & Growth, User Groups & Communities, Influence & Advocacy, and Developer Relations
Develop data-informed audience segmentation strategy, prioritising marketing channels and tactics for impact across the customer lifecycle
Drive consistent, seamless customer experiences across programs to increase business outcomes and velocity, working collaboratively across regional and local teams
Contribute creative ideas and implement best practices to elevate, scale and activate programs across the region
Integrate multiple channels across all campaigns including social media, email, telemarketing and partners
Deliver multi-channel, data-driven marketing campaign

📌 Campaign Program Manager Bengaluru
🏢 Trigent Software
📍 Bengaluru