Role overview: Partner Marketing Manager, India

The Partner Marketing Manager for India will architect and execute high-impact partner engagement strategies that drive measurable demand generation, pipeline creation, and deal progression across priority audiences and buying groups. This strategic role sits at the intersection of Channel Sales, India Field Marketing, Direct Sales, GTM, and APAC stakeholders, requiring the ability to activate integrated campaigns across the customer lifecycle—from awareness and acquisition to expansion and value realization.

You will bring programs to life through partners, translating GTM priorities into scalable, revenue-generating programs. The role works directly with C&I;, Reseller, Service Provider, and Build partners in India and regional marketing teams to develop and execute multi-channel partner marketing programs that drive demand and revenue growth.

Success in this role requires a solid understanding of the enterprise channel ecosystem, GTM motions, channel marketing, and customer segments in India,



combined with the ability to operate effectively in a fast-paced, collaborative, matrixed setting.

Key responsibilities:
Design and execute integrated multi-channel partner marketing programs to drive demand and revenue growth through C&I;, Reseller, Service Provider and Build partners
Own joint go-to-market plans aligned with partner organisations and defined business objectives, ensuring mutual accountability and revenue impact
Track, analyze and report on the performance of partner marketing initiatives to leadership, using data-driven insights to optimize campaign effectiveness and ROI
Leverage direct and indirect channels to land recent business and drive up-sell and cross-sell opportunities across customer buying groups and ecosystem partners
Analyze target accounts, identify buying groups, and design account-based campaigns with partners that create measurable pipeline and influence enterprise purchase deci

📌 Marketing Manager Bengaluru (India)
🏢 Trigent Software
📍 India