Job DescriptionLocation: Kolkata
NEmployment Type: Full-time
NExperience: 5+ years
NRole Overview
nWe are looking for a hands-on Performance Marketing Manager with robust expertise in Meta Ads and Google Ads. The role requires someone who can independently plan, execute, track and optimise paid campaigns to generate qualified leads, improve conversions and maximise return on advertising spend.
NThe ideal candidate should be highly analytical, commercially focused and comfortable taking complete ownership of campaign performance—from strategy and audience selection to tracking, reporting and continuous optimisation.
NKey Responsibilities
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- Plan, launch and managecampaigns across Meta Ads and Google Ads. N
- Manage Google Search, Display, Performance Max, YouTube and remarketing campaigns. N
- Develop Meta campaigns across Facebook and Instagram for lead generation, conversions, remarketing and brand awareness. N
- Conduct keyword research, audience segmentation and competitor analysis. N
- Manage campaign budgetsand allocate spends based on performance and business priorities. N
- Continuously optimise targeting, bidding, placements, creatives and landing pages. N
- Set up and verify conversion tracking using GA4, Google Tag Manager, Meta Pixel and Conversion API. N
- Build retargeting, lookalike and custom audience strategies. N
- Work with design and content teams to develop high-performing ad creatives and copy. N
- Conduct structured A/B testing across creatives, audiences, offers and landing pages. N
- Monitor lead quality and work closely with sales teams to improve conversion rates. N
- Prepare clear weekly and monthly reports with actionable recommendations. N
- Stay updated on platform changes, advertising policies and emerging performance-marketing practices. N
nRequired Skills and Experience
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- 5+ years of hands-on experience managing Meta and Google advertising campaigns. N
- Demonstrated success inimproving ROA