Key Responsibilities
Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns.
Develop performance marketing strategies aligned with client/business objectives.
Manage lead generation, traffic, engagement, conversion, and remarketing campaigns.
Conduct audience research, competitor analysis, keyword research, and campaign planning.
Monitor key metrics including CPL, CPA, CTR, CPC, CPM, ROAS, conversions, and lead quality.
Continuously optimize campaigns based on performance data and insights.
Create and manage retargeting and lookalike audience strategies.
Coordinate with creative and content teams to improve ad performance.
Prepare weekly/monthly performance reports with actionable insights.
Identify opportunities for campaign scaling and budget optimization.
Stay updated with changes in advertising platforms, algorithms, and digital marketing trends.

Required Skills
2+ years of hands-on experience in Performance Marketing / Digital Advertising.
Strong knowledge of Meta Ads Manager and Google Ads.




Experience in Lead Generation and Conversion Campaigns.
Valuable understanding of campaign analytics and performance metrics.
Knowledge of Google Analytics / GA4, Google Tag Manager, and conversion tracking is preferred.
Solid analytical and problem-solving skills.
Ability to manage multiple campaigns and priorities simultaneously.
Valuable communication and reporting skills.
Experience working with multiple clients or agencies is an added advantage.

Preferred Candidate
Data-driven and performance-focused mindset.
Strong understanding of the complete digital marketing funnel.
Ability to independently manage campaigns from strategy → execution → optimization → reporting.
Comfortable working in a fast-paced agency environment.
Candidates with proven campaign results and a strong portfolio are preferred.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist Guntur
🏢 G Mark
📍 Guntur