Job description:

Role Overview
Act as the lead for day-to-day all digital marketing marketing execution.
Align digital strategies with core business revenue goals.
Balance organic growth with paid acquisition channels.

Key ResponsibilitiesSearch Engine Optimization (SEO)
Perform keyword research, mapping, and competitor analysis.
Execute on-page optimizations (meta tags, content structure) and off-page link building
Rank AEO, AI Search and Chatgpt, etc
Conduct technical website audits to fix performance or indexing blocks.

Social Media Marketing (SMM)
Manage active profiles across networks like Facebook, Instagram, and LinkedIn.
Generate quality social media leads day to day basis
Set up tracking pixels and monitor social audience behaviors.
Pay-Per-Click (PPC) & Paid Search
Design, launch, and scale ad campaigns on Google Ads and Meta Ads.
Conduct A/B testing on ad creatives, headlines, and landing page conversions.
Manage ad budgets, target audience segments, and cost-per-acquisition (CPA) goals. Analytics & Reporting
Track key performance indicators (KPIs) using Google Analytics.




Measure return on ad spend (ROAS) and generate conversion rate optimization (CRO) reports.
Geberate quality leads

Required Qualifications & Skills
Education: Bachelor’s degree
Experience: 4 to 5 years of hands-on digital marketing or agency experience.
Technical Skills: Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., Semrush, Ahrefs, etc).
Soft Skills: Robust written and verbal communication, data-driven thinking, and project management capabilities.

Pay: ₹35,000.00 - ₹38,000.00 per month

Ability to commute/relocate:
Kariavattom, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
Are you currently working?
Are you willing to join immediately?
Where is your location?
Do you have experience in digital marketing companies?

Experience:
in SEO SMM & GOOGLE ADS: 5 years (Preferred)

Work Location: In person

📌 Sr Digital Marketing Specialist Karyavattom
🏢 Fazbitar Private
📍 Karyavattom