Role summary

The Content Manager owns SteelBazaar's editorial engine and search visibility. You will plan and produce content across category landing pages, the news portal, email drips, and FAQs — all optimised for SEO and for AI answer engines (GEO/AEO/AIO). Your writing turns steel-industry complexity into explicit, authoritative content that ranks, gets cited, and converts.

Key responsibilities
Own the editorial calendar and content production across landing pages, blog/news portal, email, and social support.
Write and optimize SEO/GEO/AEO/AIO content — category and location pages built to rank and to be cited by AI search.
Create and maintain category landing-page content, USP messaging, and FAQ sets structured for snippets and AI answers.
Build category-wise automated email drip campaigns and own open/click/conversion performance.
Coordinate the daily news portal (news.steelbazaar.com) — steel news, price updates, and liquidation alerts.
Maintain a consistent brand voice and message house across all content.
Partner with performance marketing on landing-page conversion and with social on repurposing content.




Track organic traffic, keyword rankings, AI-citation/snippet wins, and content-sourced leads.

Requirements (must-have)
4–7 years in content marketing with a strong portfolio of published, ranking content.
Solid SEO knowledge — keyword research, on-page optimisation, content structure, and FAQ/schema thinking.
Excellent writing and editing skills; able to make technical/industrial topics explicit and compelling.
Experience with email marketing and drip campaigns.
Familiarity with SEO tools (e.g. Ahrefs, SEMrush, Google Search Console) and analytics.

Good to have
Awareness of GEO/AEO/AIO — optimising content for AI search and answer engines.
B2B, industrial, or technical-product content experience.
Ability to brief designers/video creators and work with a CMS and basic HTML.

Pay: ₹1,000,000.00 - ₹3,000,000.00 per year

Perks:
Flexible schedule
Leave encashment
Life insurance
Provident Fund

Work Location: In person

📌 Senior Content Manager Noida
🏢 sk Technology
📍 Noida