Role & responsibilities:
Own city GMV target and sell-through performance across ~450 outlets
Run daily sales beats through Sales Executive team (~30 SEs)
Drive replenishment orders - reorder cadence, velocity tracking, stock correction
Enforce assortment discipline - outlet segmentation drives what goes where
Execute brand activations as per Brand Activation Calendar and agreements
Own ongoing in-store marketing activities - sampling, displays, promotions
Coordinate merchandising and activation execution within the city
Track and report sell-through velocity, reorder rates, and activation lift at store level
Manage ~30 Sales Executives - hiring, daily task allocation, performance tracking
Design and execute beat plans and coverage norms for the city
Coordinate with BD Manager on store readiness and activation handoff




Escalate non-compliant stores or underperforming SKUs

Preferred candidate profile:
Graduate is mandatory; MBA is preferred.
Mandatory experience in Up-to-date Trade (MT) and/or Standalone Contemporary Trade (SAMT).
Candidates with only General Trade (GT) experience will not be considered.
Mandatory category experience in Food & Beverage.
Experience in the Personal Care category is preferred.
Proven experience managing field sales teams of approximately 20 Sales Executives.
Open to candidates from both established and smaller FMCG companies with relevant experience.
Exposure to Profit & Loss (P&L;) management is preferred.

📌 Area Sales Manager Chennai
🏢 Brandbridge Networks
📍 Chennai