Job DescriptionSenior Digital Marketing Executive – Ads & Lead Generation

NExperience: 2–4 Years | Job Type: Full-Time | Location: Surat, Gujarat – Onsite

NAbout the Role:

NWe are looking for a Senior Digital Marketing Executive who is experienced in running paid advertising

Ncampaigns and generating high-quality leads for a software/IT business. The ideal candidate should have

Nstrong hands-on experience with performance marketing and be comfortable managing campaigns with clearlead-generation and ROI targets.

NKey Responsibilities:

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Plan, launch, andmanage Google Ads and Meta Ads campaigns for lead generation.
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Develop strategies to generate high-quality B2B leads for our software products and services.
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Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
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Monitor campaign performance and optimize CPC, CPL, CTR, conversion rates, and ROI.
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Create and test different ad copies, creatives, landing pages, and audience segments.
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Manage and optimize monthly advertising budgets effectively.
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Track leads and campaign performance through Google Analytics, Google Tag Manager,



and conversion tracking.
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Analyze campaign data and prepare regular performance reports.
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Work closely with the Sales Team to improve lead quality and conversion.
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Identify current paid marketing opportunities and continuously improve lead-generation strategies.
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Stay updated with the latest trends, tools, and changes in digital advertising platforms.
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nRequirements:

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2–4 years of hands-on experience in Digital Marketing, Performance Marketing, or Paid Advertising.
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Robust experience with Google Ads and Meta Ads.
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Proven experience in lead generation, preferably for B2B, SaaS, IT, or software companies.
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Valuable understanding of campaign analytics and performance metrics.
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Experience with Google Analytics, Google Tag Manager, Search Console, or similar tools.
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Strong analytical and problem-solving skills.
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Ability to manage campaigns independently and take ownership of performance.
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Good communication and reporting skills.
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📌 Digital Marketing Specialist Paid Ads & Lead Generation Kavant
🏢 WebLedger
📍 Kavant