Job Description:

Business Title: Senior Software Engineer – CDP Platforms

Years of Experience: 4 to 7 years

Job Description: We are seeking a skilled and forward-thinking Technical Lead to
architect and lead the delivery of solutions using Salesforce Data Cloud. This
role is ideal for professionals who have hands-on experience with Data Cloud,
and a solid foundation in Salesforce Marketing Cloud, including Marketing Cloud
Personalization (MCP).

You will be responsible for designing scalable data architectures, managing
ingestion and activation workflows, and integrating Data Cloud with other
MarTech platforms to enable unified customer profiles and personalized
experiences. The role requires close collaboration with cross-functional teams
including marketing, analytics, and engineering.

Must-Have Skills:

Hands-on experience with Salesforce Data Cloud, including data ingestion,
unification, and activation

Solid understanding of identity resolution, consent management, and customer
profile stitching

Experience with Salesforce Marketing Cloud, especially MCP,



Journey Builder, and
Interaction Studio

Proficiency in API integrations (REST, SOAP) and data connectors

Strong skills in SQL, Python, or JavaScript for data manipulation and automation

Experience integrating Data Cloud with MarTech platforms (e.g., ESPs, CRMs,
analytics tools)

Familiarity with data governance, privacy regulations (GDPR, CCPA), and
performance optimization

Positive-to-Have Skills:

Experience with Salesforce CRM, Service Cloud, or Commerce Cloud

Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies

Experience with CI/CD pipelines, DevOps practices, and containerization

Client-facing experience and ability to lead technical discussions with
stakeholders

Familiarity with audience segmentation, journey orchestration, and
personalization strategies

Key Responsibilities:

Lead the technical design and implementation of Salesforce Data Cloud solutions

Architect data m

📌 Senior Software Engineer Sfdc + Marketing Cloud Personalization Bengaluru
🏢 dentsu
📍 Bengaluru