Key Responsibilities
Marketing & Lead Generation
Execute marketing campaigns for degree + certificate bundled programs (UG/PG).
Generate qualified leads through on-ground, and institutional marketing.
Support admissions teams with program-specific marketing collaterals.
Coordinate with agencies for lead generation, creatives, and media planning.
Campaign Execution
Support college visits, school outreach, education fairs, seminars, and webinars.corporate visits
Assist in organizing career counselling sessions, open houses, and admission events.
Coordinate hoardings, print ads, radio, and local marketing initiatives.
Program Marketing & Positioning
Communicate the value proposition of bundled offerings (degree + certificates).
Highlight career outcomes, placements, internships, and industry alignment.
Ensure consistent messaging across all marketing channels.
CRM, Data & Funnel Support
Ensure leads are captured, tagged, and tracked correctly in the CRM.




Coordinate with admissions counsellors to improve lead-to-enrolment conversion.
Track daily, weekly, and monthly marketing performance metrics.
Prepare basic reports on lead quality, CPL, and campaign ROI.
Market Intelligence
Track competitor programs, pricing, offers, and messaging.
Collect market feedback from counsellors, students, and partners.
Share insights to refine campaigns and program positioning.

Preferred candidate profile
Number of qualified leads generated
Cost per lead (CPL)
Campaign ROI
Event participation & lead yield
Lead-to-enrolment conversion support
Brand visibility metrics

-14 years of experience in education marketing / edtech / training institutes preferred.

-Freshers with solid digital marketing exposure may be considered

📌 Marketing Executive Guwahati (India)
🏢 Orion
📍 India