Tocco is looking for a hands-on Social Media Manager who can translate brand and marketing direction into relevant, engaging, and well-executed content.
This role goes beyond simply posting a feed or chasing trends. We’re looking for someone who can understand Tocco’s ethos, products, people, and audience and communicate them through genuine, relatable storytelling.
You will work closely with the Founder and Marketing team to plan and execute content across Tocco’s social media platforms. You will also collaborate with other departments and external resources whenever required.
Key Responsibilities
Social Media Management
- Work with the marketing team to execute Tocco’s social media and content strategy.
- Develop monthly content calendars based on agreed campaigns, priorities, and communication pillars.
- Schedule and publish content consistently across relevant platforms.
- Manage day-to-day comments, messages, mentions, and community interactions.
- Track platform trends and identify those that can be adapted meaningfully for Tocco.
- Maintain consistency in the brand’s tone of voice and visual language.
Content Creation
- Conceptualise social media content across Reels, Stories, carousels, and static posts, and work closely with the graphic designer to bring these ideas to life.
- Independently shoot and edit short-form, mobile-first video content where required.
- Develop transparent creative briefs, references, copy, and visual direction for the graphic designer.
- Review creatives to ensure consistency with the approved idea, brand language, and platform requirements.
- Create stories around Tocco’s products, chefs, home kitchens, regional foods, culture, customers, and behind-the-scenes moments.
- Support founder-led content by converting ideas and conversations into suitable social formats.
- Assist with the creation of performance-marketing content and ad creatives.
- Coordinate with photographers, videographers, designers, or editors when additional produ
📌 Social Media Manager (India)
🏢 Tocco
📍 India