Job Description
- n
- Lead end-to-end development of Marketing Mix Models (MMM), from data preparation to model building, validation, and business recommendations.n
- Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI.n
- Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity.n
- Mentor and guide junior team members in MMM techniques, coding best practices, and business storytelling.n
- Drive automation and scalability in modeling pipelines and reporting dashboards.n
- Explore and apply emerging methods (e.g., causal inference, machine learning) to enhance traditional MMM approaches.n
- Proficiency in programming languages such as Python and/or R.n
- Hands-on experience with SQL for data extraction and transformationn

📌 Senior Data Scientist (Vasanthanagar)
🏢 Genspark
📍 Vasanthanagar