Job DescriptionAbout the Role
NWe're looking for a Art Director who is equal parts designer, copywriter, and conceptual
Nthinker - someone who cantake a performance marketing brief and turn it into
Nscroll-stopping creative for Meta, Google, and other platforms. This is not a "just execute the
Nbrief" role. We need someone who can originate ideas - the copy line and the visual - and
Nthen have the craft to bring it to life themselves.
NYou'll be working on high-volume, fast-turnaround performance creative, so you need to be
Nas comfortable ideating ten hooks in an hour as you are polishing a hand-drawn illustration
Nor building out a storyboard for a video shoot.
NWhat You'll Do
n● Conceptualize and design performance-first creatives (statics, carousels, videos) for
NMeta, Google, and other digital platforms, owning the idea from brief to final file.
N● Write sharp, out-of-the-box copy for hooks, headlines, and ad narratives - you
Nshould be as solid with words as you are with a design tool.
N● Design and art-direct in a distinct,



hand-illustrated visual style (think Blinkit, Swiggy,
NZepto-style creative language) alongside more polished, conventional design work.
N● Build storyboards and key visuals/graphics for video and motion projects, working
Nclosely with video editors and production teams.
N● Rapidly test and iterate on creative concepts based on performance data, staying
Nclose to what's actually working on-platform.
N● Use AI design/creative tools (e.G. Midjourney, Firefly, generative fill workflows, etc.) to
Nspeed up ideation and production without compromising on craft.
N● Maintain a high design bar across all output - typography, layout, color, and
Nillustration - while working within the speed constraints of performance marketing.
N● Collaborate with performance marketing, brand, and content teams to align creative
Noutput with campaign goals and platform best practices.
N● Mentor junior designersand

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